Covaro Networks Hires New Vice President of Marketing; Fred Ellefson Adds to Strong Management Team.Business Editors & High-Tech Writers RICHARDSON, Texas--(BUSINESS WIRE)--Nov. 6, 2002 Covaro Networks Inc. has hired telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. industry veteran Fred Ellefson as its new vice president of marketing. He becomes part of a strong management team that includes industry leaders Joe Bass, Rob Bodnar, Paul Elias, Ross Ross , Sir Ronald 1857-1932. British physician. He won a 1902 Nobel Prize for proving that malaria is transmitted to humans by the bite of the mosquito. Jamieson and Hamid Rezaie. "Fred's experience in the area of marketing and planning for products focused on converged voice and data networks will be a real asset to Covaro," said Covaro Networks President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Joe Bass. "With more than 20 years of success in this business, he was a natural choice to fill the position." Ellefson will be responsible for verifying ver·i·fy tr.v. ver·i·fied, ver·i·fy·ing, ver·i·fies 1. To prove the truth of by presentation of evidence or testimony; substantiate. 2. product positioning and strategy as well as product marketing, corporate marketing and business development. Prior to Covaro, Ellefson was vice president of marketing for Rapid5 Networks and handled product marketing, product management, business development and corporate marketing for the company's media gateway product family. He helped the company raise more than $77 million in venture funding. Ellefson's experience also includes 14 years with Alcatel, where he held multiple management positions, including VP portfolio planning and VP marketing. Covaro's management team is composed of members with an average experience level in excess of 20 years. Their backgrounds range from next-generation core optical data networks and system architecture design to software development of SONET multiplexers and other telecom transmission systems. Management team members built their experience working for various industry leaders, including Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , Fujitsu, Alcatel, Monterey Networks and Siemens. Founded in January 2002, Covaro develops telecommunications products that redefine Verb 1. redefine - give a new or different definition to; "She redefined his duties" define, delimit, delimitate, delineate, specify - determine the essential quality of 2. the economics of transporting both next-generation data and traditional voice services for carriers' commercial customers. The company is headquartered in Richardson, Texas Richardson is a suburb in Dallas County and Collin County, Texas. As of the 2000 census, the city had a total population of 91,803, while according to a 2006 estimate, the population had grown to 99,200. , in the Telecom Corridor(R), but maintains additional development staff in Ottawa, Canada. About Covaro Networks Inc. Covaro Networks' mission is to enable rapid and cost-effective deployment of high-growth data services over carriers' existing transport infrastructure. Through an intelligent blending of technology, Covaro Networks unlocks stranded strand 1 n. The land bordering a body of water; a beach. v. strand·ed, strand·ing, strands v.tr. 1. To drive or run ashore or aground. 2. profits and provides a migration path from traditional services to opportunity-rich data services. More information about Covaro is available on the company Web site: www.covaro.com. |
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