Covantage Names Brian Walker Vice President of Sales and Marketing.Business Editors & Health/Medical Writers AUSTIN, Texas--(BW HealthWire)--July 19, 2002 Covantage, a provider of administration services to national employers, today announced that Brian Walker has been named vice president of Sales and Marketing for the company. In this position, Walker will be responsible for new business development, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , enhancing brand awareness and the formation of strategic partnerships. He will report to Barbara Lapwing lapwing, common name for some members of the family Charadriidae, which includes the plovers. Lapwings are almost all inland or upland birds, found in all temperate and tropical regions except North America. , general manager of Covantage, and will be based in Baltimore. "The key challenge for employee benefit administrators today is in helping our customers navigate the increasingly complicated benefit marketplace," said Lapwing. "Our experience, and list of clients representing some of the largest employers and health plans in the nation, helps us better meet the needs of employers and plan sponsors. Brian's background and knowledge of the industry we believe will benefit our customers and will help enhance our position in the marketplace." Prior to joining Covantage, Walker spent several years as business development and sales director for a well-established benefits administration company. He holds a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree from Towson University in Towson, Md., and is a licensed life and health representative. About Covantage Covantage (formerly HMO HMO health maintenance organization. HMO n. A corporation that is financed by insurance premiums and has member physicians and professional staff who provide curative and preventive medicine within certain financial, National Network, Inc.), was founded in 1990 by PacifiCare Health Systems PacifiCare Health Systems (former NYSE: PHS) was a Fortune 500 healthcare company based in Cypress, California. It was acquired by UnitedHealth Group (NYSE: UNH) in late 2005, which continues to market health plans under the PacifiCare name. , Inc. Located in Austin, Texas, Covantage remains a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of PacifiCare. Covantage continues to focus on delivering state of the art benefit administration services to national employers. As an independent administrative services vendor, Covantage manages approximately 350 carrier relationships nationwide and more than $276 million in annual premiums. The company administers benefit offerings on behalf of 300,000 members. Core competencies include automated enrollment applications, customized premium billing administration, eligibility database management and customer service support. For more information, contact Brian Walker at (410) 638-7379 or visit www.covantage.com. About PacifiCare Health Systems PacifiCare Health Systems is one of the nation's largest health and consumer services Consumer Services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, [paints, plastics, metals, waxes, coatings, minerals, companies with approximately $11 billion in annual revenues. Primary operations include health insurance products for employer groups and Medicare beneficiaries in eight states and Guam, serving approximately 3.4 million members. Other specialty products and operations include pharmacy and medical management, behavioral health Behavioral health was first used in the 1980's to name the combination of the fields mental health and substance abuse. As an example, an organization serving both mental health and substance abuse clients might refer to its practice as behavioral health or services, life and health insurance and dental and vision services. More information on PacifiCare Health Systems can be obtained at www.pacificare.com. |
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