Covad Debuts New Advertising Campaign Targeting Small Businesses; Campaign Includes National Cable TV, Radio and Internet.Business Editors/High-Tech Writers SANTA CLARA, Calif.--(BUSINESS WIRE)--March 17, 2003 Covad Communications (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :COVD COVD College of Optometrists in Vision Development COVD Covad Communications Group (stock symbol) ), a leading national broadband service provider An ISP, telephone company, cable company or other carrier that offers high-speed communications to homes and businesses, typically for Internet access. Cable modems, DSL and T1 lines are the common technologies. See broadband, cable modem, DSL and T1. of high-speed Internet and network access, today debuts a national cable television, Internet and regional radio advertising campaign that focuses on the benefits of broadband for small businesses. The theme of the campaign is "Broadband Makes Small Business Better." The television spots use humorous characters representing small business owners. These characters show that working faster, being efficient, having focus and working smarter is required for success and that a broadband connection can help. Each character represents these attributes in a humorous way. Working faster is a bionic A machine that is patterned after principles found in humans or nature; for example, robots. It also refers to artificial devices implanted into humans replacing or extending normal human functions. See biomimicry. , speed-running florist; efficient is a four-armed man getting a lot done; focus is a man with one large eye that runs a car repair shop; and working smarter is a man with a very large brain. The radio and Internet campaign will also reflect this theme. "We know that the only thing that small businesses have in common is that each one is different and requires tailored broadband packages to help their business succeed," said Pat Bennett, executive vice president and general manager, Covad Broadband Solutions. "These unique requirements require individual attention by a broadband provider. Covad has a focused team to give them that attention, and we think these ads will help promote our strong ability to service this market." The cable television campaign breaks today on CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. Headline News, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. , CNNfn, Fox News Channel, ESPN ESPN Entertainment and Sports Programming Network , ESPN News Channel and Business Week TV. The radio campaign will target four cities -- New York, Washington, D.C., San Francisco and Chicago and will run beginning March 31, 2003. On-line media will include a variety of search and business sites. All media are scheduled to air in second quarter 2003. Creative for the advertising and media purchases was handled by Gee Jeffery Advertising in San Francisco. The campaign budget is not disclosed. About Covad Communications Covad is a leading national broadband service provider of high-speed Internet and network access utilizing Digital Subscriber Line See DSL. (communications, protocol) Digital Subscriber Line - (DSL, or Digital Subscriber Loop, xDSL - see below) A family of digital telecommunications protocols designed to allow high speed data communication over the existing copper telephone lines between end-users and (DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary ) technology. It offers DSL, T1, managed security, IP and dial-up services and bundled voice and data services directly to end users and to Internet Service Providers, value-added resellers, telecommunications carriers and affinity groups to small and medium-sized businesses and home users. Covad's network currently serves 96 of the top Metropolitan Statistical Areas (MSAs) and covers more than 40 million homes and businesses or approximately 45 percent of all US homes and businesses. Corporate headquarters is located at 3420 Central Expressway, Santa Clara, CA 95051. Telephone: 888/GO-COVAD. Web Site: www.covad.com. Safe Harbor Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: The statements contained in this press release that are not historical facts are "forward-looking statements," including Covad's expected revenue, EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) A metric used to show a company's profitability, but not its cash flow. EBITDA became popular in the 1980s to show the potential profitability of leveraged buyouts, but has become , broadband subscription billings and other financial measures, anticipated subscriber line additions, Covad's ability to reduce the number of subscriber lines purchased by resellers for whom Covad recognizes revenue only when it is paid, and the statements made by the executive vice president and general manager of Covad Business Solutions and the assumptions underlying such statements. Actual events or results may differ materially as a result of risks facing Covad or actual results differing from the assumptions underlying such statements. Such risks and assumptions include, but are not limited to, future FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. rulemaking, the terms and interpretations of the decision announced February 20, 2003 by the FCC, Covad's ability to continue as a going concern, to continue to service and support its customers, to successfully market its services to current and new customers, to manage the consolidation of sales to a fewer number of wholesale customers, to successfully migrate end users, Covad's ability to generate customer demand, to achieve acceptable pricing, to respond to competition, to develop and maintain strategic relationships, to manage growth, to receive timely payment from customers, to access regions and negotiate suitable interconnection agreements, all in a timely manner, at reasonable costs and on satisfactory terms and conditions, as well as regulatory, legislative, and judicial developments and the absence of an adverse result in litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. against Covad. Covad disclaims any obligation to update any forward-looking statement contained in this press release. All forward-looking statements are expressly qualified in their entirety by the "Risk Factors" and other cautionary statements included in Covad's SEC Annual Report on Form 10-K for the year ended December 31, 2001 and its Report on Form 10-Q for the period ended September 30, 2002, along with Current Reports on Form 8-K filed from time to time with the SEC. |
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