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Couverture gives BAKELS the complete portfolio.


Bakels, one of the UK's leading suppliers to the confectionery confectionery, delicacies or sweetmeats that have sugar as a principal ingredient, combined with coloring matter and flavoring and often with fruit or nuts. In the United States it is usually called candy, in Great Britain, sweets or boiled sweets.  market, has launched a range of Belgian Couverture Noun 1. couverture - chocolate that contains at least 32 percent cocoa butter
chocolate - a food made from roasted ground cacao beans
 following a [pounds]5m investment in new plant and equipment.

The new product range is manufactured in Belgium by Fruibel, a company in which the Bakels Group is a significant shareholder. The product is available in the UK from September 1999.

Fruibel Couverture comes in both plain and milk chocolate. A quality white chocolate white chocolate
n.
Cocoa butter combined with milk and a sweetener, often flavored with vanilla.

Noun 1. white chocolate
 is also on offer. While it is made to the same exacting standards, EC regulations prevent it being called Couverture. The three products in the new range are:

* San Felipe San Felipe (săn fəlē`pā), pueblo (1990 pop. 1,557), Sandoval co., N central N.Mex., on the Rio Grande; founded early 18th cent. The inhabitants are Pueblo of the Keresan linguistic family. Ceremonial dances are held there in spring and winter.  Plain Chocolate plain chocolate
Noun

Brit chocolate with a slightly bitter flavour and dark colour

plain chocolate nchocolate m oscuro or amargo

 Couverture. It will be available in three flavours -- mild, balanced and strong.

* Maracaibo Milk Chocolate Couverture is also available in the same three flavours.

* Cabo Blanco Cabo Blanco may refer to:
  • Cabo Blanco, Peru, fishing village and surf spot
  • Cabo Blanco, Costa Rica, wildlife reserve
  • Cabo Blanco, Africa, peninsula in the western Sahara
See also
  • Cape Blanco
 White is only available in one flavour -- medium.

This new product gives Bakels a comprehensive portfolio. The company can now supply confectioners and food manufacturers with a complete package to suit their needs from start to finish.

This is the second major product launch which Bakels has handled in the UK for Fruibel. Fruibel is best known for its high quality fruit fillings and glazes -- ideal for the production of delicious fruit tarts, pastries and much more.

The Fruibel fruit range includes concentrated fruit fillings, compotes, bake stable jams, glazes and decorative jellies.

Says M. Didier Ladriere, Managing Director of Fruibel: "We have built the success of Fruibel by producing top quality fruit products -- we are bringing the same values to our new chocolate range.

"Our chocolate will be different because of our passion for quality based on our technical expertise. We want to help our customers make distinctive and delicious products. Our chocolate will offer the utmost satisfaction and pleasure to the ultimate consumer."

Couverture differs from ordinary chocolate in that it must contain a minimum of 31% cocoa butter cocoa butter
n.
A yellowish-white fatty solid obtained from cacao seeds and used as an ingredient in cosmetics, tanning oils, chocolate, and soap. Also called cacao butter.
. The standard product range will contain 35% cocoa butter to give food processors a top quality product. Higher percentages of cocoa butter are also available as well as lower percentages for oven-stable applications.

Says Paul Morrow Paul Morrow is a fictional character who first appeared in , the pilot episode of the science fiction television show .

Portrayed by Prentis Hancock, Paul Morrow held the rank and title of Controller, co-ordinating flight traffic to and from Moonbase Alpha as well as flights
, Managing Director of Bakels: "Although there are three products in the standard range, we can develop specific recipes for major customers. We are a specialist producer which has the capacity to be flexible in order to meet exacting requirements.

"We have already recruited James Booth as technical manager to handle the launch of Fruibel Couverture in the UK. This team will be supported by the Bakels' test bakery in the UK and the Fruibel team in Belgium."

Couverture will be available in drop form in 5kg and 25kg bags for small users. Industrial food processors and cake manufacturers can take delivery by road tanks.

Adds James Booth, Technical Sales Manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 of Fruibel Products at Bakels: "Belgium has a proud tradition of making high quality chocolate and the UK consumer knows that Belgian chocolate is the best in the world. Therefore, food companies who use the words 'made with genuine Belgian chocolate' on their products can command a premium price.

"There is no doubt that Belgian chocolate adds real panache to gateaux and other confectionery lines. It can also be used to enrobe en·robe  
tr.v. en·robed, en·rob·ing, en·robes
To dress in or as if in a robe.

Verb 1. enrobe - provide with a coating; "enrobe the nuts with chocolate"
 biscuit biscuit,
n the firing bakes, or stages (referred to as
low, medium, and
high), during the fusing of dental porcelain preceding the final, or glaze, bake.


biscuit

in dogs, a grayish-yellow coat color.
 lines such as Viennese Whirls, turning a very simple product into a luxury item. It is also popular with ice-cream manufacturers, helping them produce a quality end product.

"The beauty about Belgian chocolate is that you do not need to use that much when it comes to finishing off a product. You are adding real value to that item for relatively little cost and effort. You are then able to command a premium price."

Couverture is the latest addition to the Bakels' chocolate range. The company already sells highly successful non-tempering chocolate flavoured adj. 1. same as flavored; - of foods.  coatings. The excellent crack of Bakels non-tempering flavoured chocolate coatings makes it especially suitable for moulding.

Adds Paul Morrow: "The introduction of new Couverture and the non-tempering flavoured chocolate coatings means Bakels now offers a chocolate product for almost every application.

"Couverture is ideal for the quality market while, for high quality chocolate figures and novelties, Bakels' non-tempering coatings are excellent."
COPYRIGHT 1999 Food Trade Press Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999 Gale, Cengage Learning. All rights reserved.

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Publication:Food Trade Review
Article Type:Brief Article
Geographic Code:4EUUK
Date:Sep 1, 1999
Words:684
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