Courvoisier Introduces the 'You've Earned It' Tour, Hosted by Courvoisier Ambassadrice Nina Shay.

WESTPORT, Conn. -- 11-City Cognac Indoctrination to Educate Aficionados on the Spirit of Choice for the French Imperial Court and Napoleon

Allied Domecq Spirits, North America (NYSE:AED) and Courvoisier(R) cognac, one of the world's most-luxurious cognacs, introduce the Courvoisier "You've Earned It" Tour, hosted by first Ambassadrice of Courvoisier, Miss Nina Shay. As Ambassadrice, the French term for a female ambassador, Nina Shay will visit 11 cities on the Courvoisier "You've Earned It" Tour with the aim of educating discerning taste aficionados on the finer points of cognac appreciation, as well as the rewards of living the good life. The tour coincides with the nationwide rollout of Courvoisier's new "Earn It" advertising and marketing campaign.

"Courvoisier is viewed as a superior cognac - a symbol of good taste, sophisticated style and pure distinction," states Madison Bedard, Courvoisier Brand Manager, Allied Domecq Spirits, North America. "Courvoisier's new Ambassadrice, Nina Shay, embodies those attributes as a knowledgeable advocate for the brand with our core consumers, and will convey the message that there are certain rewards to reap by choosing to educate oneself on the finer points of cognac, including Napoleon's personal favorite -- Courvoisier."

As part of Courvoisier's multi-market campaign, Shay will make appearances in New York, New Jersey, Chicago, Atlanta, Detroit, Houston, Los Angeles, Oakland, Washington DC, Philadelphia and Miami. Each city visit will include exclusive tasting seminars featuring the brand's top cognac marques, including VSOP and Napoleon, as well as XO Imperial.

Shay will also instruct consumers about the accoutrements of the lifestyle and behavior that accompany the exceptional cognac that found a home in the famed Imperial Court of Napoleon. Through the power of knowledge, Nina will demonstrate why only the most sophisticated of palates have "earned" the right to enjoy Courvoisier cognac.

An accomplished model-actress-TV host, who's most recent appearance was on ABC's "Main Floor" and who has had recurring roles on Charmed and Just Shoot Me, Nina is a natural fit as Courvoisier's knowledgeable Ambassadrice. Shay's formal cognac training at the Chateau Courvoisier located in the heart of the Cognac region of France complements her myriad of accomplishments in acting, modeling, journalism, and entertainment reporting.

Courvoisier Excellence Recognized

To accompany the buzz generated by the new "Earn It" campaign and the "You've Earned It" nationwide tour, Courvoisier recently received recognition of the highest honor. L'Esprit de Courvoisier(R), Initiale Extra(R) and XO Imperial(R) were awarded Double Gold medals in the prestigious 2005 San Francisco World Spirits Competition. At the top of the cognac category, these honors prove why Courvoisier is known as one of the most luxurious and best-tasting cognacs in the world and has earned the right to be respected.

About Courvoisier (R)

Courvoisier is one of the four leading cognac houses in the world and continues to excel in the spirits category with its renowned blends including VS, VSOP, Napoleon, X.O., Initiale Extra, Millennium and Courvoisier Succession J.S. L'Esprit de Courvoisier is the world's most-exclusive cognac, containing a masterful blend of vintages, including some dating back to the nineteenth century - the same used to apply to the court of Napoleon and Edward VII. Courvoisier cognac, 40% alc./vol. (80 proof), Allied Domecq Spirits, USA, Westport, CT. Courvoisier reminds consumers to "Sip Responsibly."

About Allied Domecq PLC - Brands People Want

Allied Domecq PLC is one of the world's largest premium spirits, wines and food service operations. A global company with annual sales of more than GBP 3,229 million/$5,844 million*, Allied Domecq serves consumers through its operations in more than 50 countries, supported by 12,000 highly skilled employees. Core spirits brands include Ballantine's, Beefeater, Canadian Club, Courvoisier, Kahlua, Malibu, Maker's Mark, Sauza and Stolichnaya. Allied Domecq's wine portfolio features Campo Viejo, Champagne Mumm, Champagne Perrier Jouet, Clos du Bois and Montana. Allied Domecq owns or distributes 14 of the top 100 international premium spirit brands and its brand portfolio commands world No. 1 or No. 2 positions in six leading categories. Dunkin' Brands, Inc., the company's international quick service restaurants business, includes Dunkin' Donuts, Baskin-Robbins and Togo's which operate in more than 50 countries, with over 12,000 franchised outlets worldwide. Allied Domecq's performance is driven by its globally recognised portfolio, its geographically diverse market and customer presence, and the talents of its people.

Allied Domecq is traded on both the London Stock Exchange (LSE:ALLD) and the New York Stock Exchange (NYSE:AED). Further information on the company can be found at www.allieddomecq.com.

* FY 2004