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Courting the executive traveler.


How hotels lure frequent guests into spending the night.

Keeping pace with technology and the global nature of business, hotels are aggressively vying vy·ing  
v.
Present participle of vie.

vying vie
 for your company's travel dollar and loyalty by offering a host of time- and money-saving services and facilities geared to a business clientele. Doing business on the road can be cost-efficient and comfortable when you know what to expect and take advantage of the perks perk 1  
v. perked, perk·ing, perks

v.intr.
1. To stick up or jut out: dogs' ears that perk.

2. To carry oneself in a lively and jaunty manner.
 hotel frequent stay programs have to offer.

Hilton Hotels
For the company involved in the buy out please see Hilton Hotels Corporation. This hotel chain is not the company being acquired.
The Hilton brand was re-united internationally after more than 40 years in February 2006, when United States-based Hilton
 

Frequent guests of Hilton Hotels are rewarded for their loyalty in the Hilton H Honors frequent stay program. Free travel, room upgrades, merchandise certificates and special privileges are some of the incentives used to lure business and leisure travelers.

Guests of any of the 250 participating Hiltons accrue points and airline mileage with each stay or use of services provided by H Honors travel partners, including American, United, Delta, USAir, America West airlines America West Airlines was one of the United States' ten major airlines. The airline was based in Tempe, Arizona, and is now a part of US Airways Group.

At the time of its integration into US Airways, the airline maintained two hubs, one at Phoenix Sky Harbor International
, and National, Avis and Thrifty thrifty

said of livestock that put on body weight or produce in other ways with a minimum of feed. The opposite of illthrift.
 car rentals. With partner services, members can rack up bonus points and buy up to 20% of the points needed to claim a reward. A novelty in the reward department can include tickets to premium events such as the Academy Awards and the Super Bowl or, for elite members, the use of a new car for a year. A minimum of 5,000 points is needed for a discount on a stay.

Holiday Inn Hotels

Holiday Inn's Priority Club members receive perks such as guaranteed corporate room rates, express reservations and check-in, extended check-out time, free room upgrades and free morning coffee or tea and weekday newspaper. Members also receive an annual catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  that allows them to exchange accumulated points for merchandise and travel awards. Additionally, Priority Club members earn discounts and bonus points with Northwest Airlines and Hertz hertz (hûrts) [for Heinrich R. Hertz], abbr. Hz, unit of frequency, equal to 1 cycle per second. The term is combined with metric prefixes to denote multiple units such as the kilohertz (1,000 Hz), megahertz (1,000,000 Hz), and gigahertz . An elite level of frequent stay membership called PriorityPlus gives added incentives and bonus points to those staying more than 50 nights per year at Holiday Inn hotels. Besides newsletters outlining items of special interest to frequent business travelers, a members conference is held twice each year at vacation destinations around the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

Hyatt Hotels and Resorts

Hyatt is attempting to attract a loyal business clientele with two new services, AirHyatt and Meeting Connection, in addition to its Gold Passport membership.

AirHyatt is offered at the hotel's 12 airport properties and features a light breakfast "to go," complimentary shoe shine, overnight valet service valet service n (for clothes) → planchado

valet service n (for clothes) → pressing m;
(for car) →
, a business center, complimentary airport transfers and a guest service that provides forgotten personal essentials. Hyatt Meeting Connection is aimed at executives who don't normally plan business meetings but occasionally need a little help. The service includes the assistance of a sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
, half-price shipping rates from Federal Express, a preassigned fax number and free incoming fax transmissions.

Additionally, the person signing the meeting contract can accrue Gold Passport points for every dollar spent on the meeting. Among other amenities, membership in Hyatt's Gold Passport club includes check-cashing privileges up to $250 and a Personal Preference Profile specifying preferences, such as a no-smoking room or king-sized bed; A minimum award of 3,000 points will get you an upgrade on each.

Stouffer Hotels

Stouffer Hotels and Resorts offer a series of amenities for upscale executives. Because of its business travelers, Stouffer has lifted the service charge on all local, long-distance, toll-free, collect and credit card telephone calls at all its hotels. Other amenities include free receipt of faxes and flat rates for fax transmission regardless of length, free overnight shoeshine service and complimentary coffee and newspaper with a wake-up call.

Members of Stouffer's Club Express frequent guest program earn one point for every dollar charged to their room and can redeem credits for free hotel stays, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  Gift checks or U.S Savings Bonds Savings bond

A government bond issued in face value denominations from $50 to $10,000, with local and state tax-free interest and semiannually adjusted interest rates.


savings bond

A nonmarketable security issued by the U.S.
. A minimum of 500 points are needed for a reward.

Additionally, members receive an automatic upgrade to a Club Floor room when available which includes a continental breakfast and early evening hors d'ouvres, or a upgrade to the best available room at check-in.
COPYRIGHT 1993 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Giles, Dari
Publication:Black Enterprise
Date:Mar 1, 1993
Words:666
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