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Courteney Cox and Kinerase Skin Care Present New Ad Campaign in New York City; 'Friend' Is First Spokesperson for Kinerase Luxury Skin Care Line.


NEW YORK -- Valeant Pharmaceuticals International Valeant Pharmaceuticals International is a pharmaceutical company with activities spanning the drug discovery pipeline from target identification through clinical trials and commercialization.  (NYSE NYSE

See: New York Stock Exchange
:VRX VRX Virtual Resources Executive
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) and actress Courteney Cox today presented the new Kinerase(R) advertising campaign starring Ms. Cox at a breakfast in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. As its first spokesperson, Cox will also represent the brand through personal appearances and in Kinerase support materials distributed throughout the United States, Canada and Europe.

Images from the press launch are available for downloading via Wire Image at: www.wireimage.com.

"Kinerase is a simple and effective skin care regimen that keeps my skin looking healthy and youthful," said Cox. "Like every woman trying to juggle family and career, I no longer have the time or patience for time-consuming beauty routines. Kinerase is gentle but effectively maintains younger-looking skin. I am proud and excited to represent a product that I have personally enjoyed and recommended to my friends and family."

Kinerase Cream, which was introduced in 1999, is one of the leading dermatologist-recommended moisturizers moisturizers

hydroscopic agents, applied to the skin and hair, as creams, rinses or shampoos, to increase hydration of the stratum corneum. Examples are propylene glycol, glycerine and lactate.
 in the United States, Canada and Europe. The key ingredient in Kinerase is Kinetin kinetin (kī`nətĭn), one of a group of chemically similar plant hormones, the cytokinins, that promote cell division. In some instances kinetin acts together with another hormone, indoleacetic acid, or auxin; in other cases it acts in , a nature-identical plant growth factor that allows the skin to retain more moisture, making the skin feel firmer and healthier, improving the skin's overall appearance. In a 24-week study of Kinerase Lotion, 90 percent of participants reported an improvement in the texture of their skin and 87 percent reported an overall improvement in the appearance of their skin.

Today, the Kinerase family of products includes Kinerase Cream, Kinerase Lotion, Kinerase Gentle Daily Cleanser, Kinerase Intensive Eye Cream, Kinerase Cream with SPF (1) (Stateful Packet Firewall) See stateful inspection.

(2) (Sender Policy Framework) An e-mail authentication system that verifies that the message came from an authorized mail server.
 15 and Kinerase C6 Peptide Intensive Treatment.

Cox is best known for her role as "Monica" on the hit TV series "Friends," and was named one of People Magazine's "50 Most Beautiful People." Along with appearing in several upcoming motion pictures, Cox is running Coquette, a successful production company she formed with her husband, David Arquette. She is also producing television projects for a number of networks and is developing a full slate of feature films.

About Valeant

Valeant Pharmaceuticals International is a global, publicly traded, research-based specialty pharmaceutical company that discovers, develops, manufactures and markets a broad range of pharmaceutical products. More information about Valeant can be found at www.valeant.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 12, 2005
Words:362
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