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Court of Master Sommeliers Names KL Strategies as New PR Agency.


NAPA, Calif. -- The Court of Master Sommeliers, American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of  Chapter announced today that it has retained Kathleen Kathleen may refer to:

People with the given name Kathleen:
  • Kathleen (given name)
In places:
  • Kathleen, Georgia, a census-designated place
  • Kathleen, Florida, a census-designated place
 Lewis and KL Strategies, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 as the new public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and logistical lo·gis·tic   also lo·gis·ti·cal
adj.
1. Of or relating to symbolic logic.

2. Of or relating to logistics.



[Medieval Latin logisticus, of calculation
 agency for the organization. As the new agency representative, Lewis will be the Executive Director for the Court of Master Sommeliers, American Chapter. She is responsible for media relations, organizational operations, and will serve as the central communications representative for the Master Sommeliers.

"Over the past few years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 Court has experienced tremendous growth, and we feel it is time to work with a full-time full-time
adj.
Employed for or involving a standard number of hours of working time: a full-time administrative assistant.



full
 dedicated individual who is familiar with our organization," said Joe Spellman, Chairman of the Court of Master Sommeliers, American Chapter. "Given the outstanding support and our ten year relationship with Napa-based public relations agency Balzac Communications & Marketing, our best option was right under our collective nose. Kathleen, a Balzac veteran, has a strong history with the Court and we feel she's the best choice to provide us with the level of support we require as the organization continues its growth."

Lewis brings to the table a broad background in public relations and project management, having held a management position with Napa-based Balzac Communications & Marketing for over seven years. During her time at Balzac, she worked on several major accounts, including the Court of Master Sommeliers, the Union des Grands Crus de Bordeaux, and Diageo Chateau & Estate Wines.

"I am very excited to about my new relationship with the Court of Master Sommeliers," said Lewis. "Among others, this is an organization I have been working with for many years. I look forward to dedicating my time and focus to its educational programs and communications."

Balzac Communications has been the Court's public relations firm and central hub for a decade. The firm also provided the logistical support required to run the many programs offered throughout the U.S. The Court of Master Sommeliers will continue to maintain a professional relationship with Balzac Communications as an affiliate agency.

"It's been a pleasure being involved with such industry leaders as the Master Sommeliers and being a part of the Court's growth," said Paul Wagner Paul Allen Wagner (born November 14, 1967 in Milwaukee, Wisconsin) is an American former Major League Baseball player. A pitcher, Wagner played for the Pittsburgh Pirates (1992—1997), Milwaukee Brewers (1997—1998), and Cleveland Indians (1999). , President of Balzac Communications & Marketing. "I see this transition as a natural progression for the Court and fully support their decision to bring in a dedicated person. I look forward to continuing both a professional and personal relationship with the Court of Master Sommeliers, its members, and Kathleen."

The Court of Master Sommeliers was established in England in 1977 to encourage improved standards of beverage knowledge and service in hotels and restaurants. The title Master Sommelier marks the highest recognition of wine and spirits knowledge, beverage service abilities, and professionalism professionalism

the upholding by individuals of the principles, laws, ethics and conventions of their profession.
 in the hospitality trade. Education was then, and remains today, the Court's charter.

New contact information for the Court of Master Sommeliers:
The Court of Master Sommeliers
                             P.O. Box 6170
                            Napa, CA 94581
                          Phone 707.255.5056
 E-mail: klewis@mastersommeliers.org    Web: www.mastersommeliers.org
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 4, 2006
Words:489
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