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Court Square Group Announces New Name and Branding.


SPRINGFIELD, Mass. -- Court Square Group, Inc. (formerly Court Square Data Group), a professional consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 specializing in strategic information technology, business processes and project management, announced today that it has changed its name, logo, tagline and other corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. .

"Adopting Court Square Group as our new name is far more than mere window dressing Window Dressing

A strategy used by mutual fund and portfolio managers near the year or quarter end to improve the appearance of the portfolio/fund performance before presenting it to clients or shareholders.
," said Keith Parent, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Court Square. "The new name, together with the tagline, "Drive the Business of Science," reflects deep changes that have occurred within the life sciences and other regulated industries and our evolution to develop services that address them.

Court Square's new logo, a red paper airplane, is seen taking off with a dramatic swoosh swoosh  
v. swooshed, swoosh·ing, swoosh·es

v.intr.
1. To move with or make a rushing sound.

2. To flow or swirl copiously.

v.tr.
 from the red-letter word "Group."

"It's dynamic and creative with the font being very corporate while the airplane represents a whimsical reflection of the passion and joy that we take in serving our clients and the industry as a whole," said Cori Rolland, Vice-President Marketing and Product Management. "We also chose collaborative language for our tagline to demonstrate that we are more than just a vendor to our clients."

"Court Square has grown dramatically, especially in the past four years, adding many new services to our range of offerings for regulated industries," said Parent. "Years ago we were primarily a managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality  or infrastructure-focused firm that ran data centers and server farms for large companies. That remains an important part of our business in regulated environments, but our customers began to ask for many new services in the areas of complex project management, information security, validation and qualification, application hosting, audit management and support, IT strategy and business process improvement. As we tackled these challenges, we realized that our corporate identity needed to reflect this evolution. We still manage data operating environments using our ITIL-based Good Systems Practice (GSP GSP Good Scientific Practice
GSP Generalized System of Preferences
GSP Gross State Product
GSP German Shorthaired Pointer (dog breed)
GSP Geometer's Sketchpad (KTP Technologies geometry software)
GSP Georges St.
), but we do a whole lot more."

Indeed, in recent years Court Square formalized for·mal·ize  
tr.v. for·mal·ized, for·mal·iz·ing, for·mal·iz·es
1. To give a definite form or shape to.

2.
a. To make formal.

b.
 its years of experience into new practices, including network and security, project management and an impressive new Life Sciences Practice that offers a suite of strategy, compliance and infrastructure management services to large and small companies throughout the industry. A new GSP-BIO offering is specifically designed to help small and medium-sized firms that need IT consulting and support to drive them through every stage of the drug development lifecycle, from startup to Phase 3 clinical trials phase 3 clinical trial Phase 3 study. See Phase study. . The practice is led by Senior Vice President Christopher Port, a former scientist and leading IT executive with Pfizer and other pharmaceutical firms.

"Drug development depends on IT now more than ever before," said Port. "And industry trends like collaboration, early stage licensing, and corporate acquisitions mean that small firms must develop professional but cost-effective IT and compliance systems from the beginning."
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Publication:Business Wire
Date:Mar 12, 2008
Words:453
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