CourseAdvisor Reports Dramatic Growth in 2006.Company Grows Revenue 100 Percent and Attracts over 1.5 Million Unique Visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. per Month to Online Education Directory WAKEFIELD, Mass. -- CourseAdvisor, a premier online lead generation and marketing solutions provider for higher education higher education Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. institutions, today announced the company achieved several significant corporate milestones in 2006, highlighted by extensive customer adoption within the higher-education market, record revenue growth and strategic management appointments. With partnerships at over 500 educational institutions and more than 100 percent revenue growth over the previous year, CourseAdvisor continues to help post-secondary schools maximize enrollments by delivering high volumes of qualified leads. The landscape of higher-education marketing is changing as schools can no longer generate high application rates based on their reputation and brand alone. With more schools hiring marketing directors and Chief Marketing Officers, Internet marketing See Internet advertising. has become one of the most effective tools for increasing enrollment rates at both traditional and for-profit higher-education institutions. "2006 will be remembered as a watershed watershed, elevation or divide separating the catchment area, or drainage basin, of one river system or group of river systems from another system or group of systems. The term is also often used synonymously with drainage basin. year in the evolution of Internet marketing as a key driver behind increased enrollments at colleges and universities," said Greg Titus Titus, Roman emperor Titus (Titus Flavius Sabinus Vespasianus) (tī`təs), A.D. 39–A.D. 81, Roman emperor (A.D. 79–A.D. 81). , founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , CourseAdvisor, Inc. "Our success is a reflection of colleges and universities adopting new marketing techniques such as search engine marketing. In 2007, we look forward to providing high-quality, high-volume leads by optimizing student targeting and developing statistical models. Unlike other marketing solutions providers, CourseAdvisor continuously predicts and adjusts for new behaviors to stay ahead of enrollment trends. These technology advantages have fueled our business success and customer acceptance." CourseAdvisor made significant strides in expanding its partnerships with post-secondary colleges and universities in 2006 by adding over 300 new institutions, and adding more than 5,000 degree and certificate programs. Further establishing itself, CourseAdvisor also increased its traffic to its Online Education Directory (OED OED abbr. Oxford English Dictionary Noun 1. OED - an unabridged dictionary constructed on historical principles O.E.D., Oxford English Dictionary ) www.courseadvisor.com, to 1.5 million unique visitors per month. Additionally, CourseAdvisor expanded its staff by 75 percent including senior management appointments to lead the company's Strategic Analysis Group which uses a unique combination of mathematical modeling
pertaining to behavior. behavioral disorders see vice. behavioral seizure see psychomotor seizure. analysis and sophisticated search engine technology, to drive high volumes of leads and increase enrollment conversion rates. About CourseAdvisor CourseAdvisor helps post-secondary schools maximize enrollment with high volumes of qualified leads. Combining mathematical modeling, behavioral analysis and sophisticated search engine technology, CourseAdvisor predicts and adjusts for new behaviors to stay ahead of enrollment trends. Currently, more than 1.5 million students use CourseAdvisor's leading online education directory where they can match their skills to online degree and certificate programs from 500 educational institutions. For more information please visit www.courseadvisor.com. |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion