Course has added vital new skills.ENTREPRENEUR entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. Craig Peterson says his studies at Teesside University are helping to prepare his business for the future. The director of Carlton & Co property development and investment company, based at Aycliffe Business Park, is among entrepreneurs who have signed up for the MBA (Enterprise) at Teesside University. The programme, designed for entrepreneurs or managers of small or medium enterprises, focuses on strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , evaluating opportunities, mechanisms of growth and development as well as the means to sustain an organisation. Craig said: "Our sector was hit massively by the current downturn Downturn The transition point between a rising, expanding economy to a falling, contracting one. downturn A decline in security prices or economic activity following a period of rising or stable prices or activity. and we needed to consider new opportunities and new entrepreneurial en·tre·pre·neur n. A person who organizes, operates, and assumes the risk for a business venture. [French, from Old French, from entreprendre, to undertake; see enterprise. ideas which would take us forward in challenging economic conditions. "I really wanted to improve my general business skills and when I came across the MBA at Teesside the content of the course immediately struck me, as it is geared to small to medium enterprises and developing entrepreneurial skills. "I felt the MBA would be beneficial as a way of developing my own skills which would help take the business forward. The lecturers combine real business experience with academic knowledge to deliver excellent workshops. The group has a cross-section of professionals and we are encouraged to share our own experiences and ideas. "It has been a massive help to our business and has put us in a great position to move forward in a challenging market. The course focuses on modules which develop your skills and knowledge to become more entrepreneurial than you could ever imagine." is hard work and the MBA requires additional commitment, but what you can get from it is greatly beneficial." Roy Fewster, Senior Lecturer senior lecturer n. Chiefly British A university teacher, especially one ranking next below a reader. in Enterprise in the University's Business School, said: "The MBA (Enterprise) has been running for 3 years and has proven to be very worthwhile for the entrepreneurs who have already participated in it. Participants can enrol for individual modules to study at a pace and investment to suit them. The MBA is also now running in Singapore where it has received an enthusiastic response." * To learn more about the MBA email royfewster@tees.ac.uk or phone 01642 342864. CAPTION(S): HELPED DEVELOP SKILLS: Craig Peterson |
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