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Course Technology Announces Increased Commitment to Professional Trade Reference Markets.


Business Editors/Education Writers/High-Tech Writers

BOSTON--(BUSINESS WIRE)--Nov. 13, 2003

Muska & Lipman Publishing, Premier Press, and Cool Breeze Systems

Unify 1. (database, product) Unify - A relational database produced by Unify Corporation.
2. (algorithm) unify - To perform unification.
 under Course Technology

Course Technology, the worldwide leader in computer education products and services and part of the Thomson Corporation (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
: TOC; NYSE NYSE

See: New York Stock Exchange
: TOC), the world's largest provider of corporate and professional learning solutions, today announces it has combined Muska & Lipman Publishing, Premier Press, and Cool Breeze Systems as one dedicated organization committed to Professional Trade Reference markets. The unification (programming) unification - The generalisation of pattern matching that is the logic programming equivalent of instantiation in logic. When two terms are to be unified, they are compared.  of these businesses and their products under Course Technology is a reflection of its ongoing efforts to ensure a positive experience for its customers and the various markets those customers represent. It enables more accurate communication to all markets that these three imprints exist under the Course Technology umbrella, thus making it easier for customers to associate the various products. "This change reflects our focus on the Professional, Trade, and Reference markets and helps us better serve our customers in those markets," said Andy Shafran, senior vice president, Course Technology, Professional Trade Reference (PTR PTR Pointer (as used in DNS records; an address points to a name)
PTR Partner
PTR Painter
PTR Proton Transfer Reaction
PTR Pupil/Teacher Ratio
PTR Public Test Realm (gaming, World of Warcraft) 
).

The most substantial change with the launch of Course Technology PTR is the launch of its combined Web site, www.courseptr.com, which goes live today enabling customers to purchase directly online, as well as view all products from all three imprints on one collective site. Now customers interested in both music technology and game development, for example, can view both subject areas on one site as opposed to two separate sites, formerly www.muskalipman.com, and www.premierpressbooks.com, respectively. Additionally, going forward, the Course Technology logo will be printed on all books, advertisements, and marketing materials to help customers easily identify its products and association to Course Technology. The current Muska & Lipman Publishing, Cool Breeze Systems, and Premier Press names will remain in place over the next twelve months to provide a smooth transition for current customers.

The immediate functionalities of the Web site include the ability to purchase any of the former Muska & Lipman Publishing and Premier Press books and Cool School interactive CD-ROMs online from one central location, to view products using a more organized method based on a category and sub-category selection, such as Game Development/Physics and Math, and to view all news and events related to Course Technology PTR. Additional upcoming features and resources include special promotions, a sign-up section for more information and exclusive member discounts, industry articles on the various topic areas for which Course Technology PTR publishes, a listing of the sites and publications where customers can find Course Technology PTR book reviews and excerpts, Course Technology PTR tradeshow schedules, author chats, and more. Indefinitely, the former separate sites, www.muskalipman.com and www.premierpressbooks.com, will remain active URLs and automatically redirect re·di·rect  
tr.v. re·di·rect·ed, re·di·rect·ing, re·di·rects
To change the direction or course of.

n.
A redirect examination.



re
 customers to www.courseptr.com.

In 2002, to round out its technology product solutions, Course Technology acquired Muska & Lipman Publishing and Premier Press, two retail focused publishers that have excelled in a variety of technology topic areas including music technology and game development. In 2003, Cool Breeze Systems, a technology company that produces interactive audio CD-ROMs, tutorials, and online classes, was acquired under Course Technology's Muska & Lipman Publishing imprint im·print  
tr.v. im·print·ed, im·print·ing, im·prints
1. To produce (a mark or pattern) on a surface by pressure.

2. To produce a mark on (a surface) by pressure.

3.
. Together these companies, now forming Course Technology PTR, strive to provide the most comprehensive learning tools available for the various technology markets.

About The Thomson Corporation and Course Technology

The Thomson Corporation, www.thomson.com, with 2002 revenues of $7.8 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software tools, and applications to more than 20 million users in the fields of law, tax, accounting, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, higher education higher education

Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art.
, reference information, corporate training and assessment, scientific research, and healthcare. The Corporation's common shares are listed on the Toronto and New York stock exchanges New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 (TSX: TOC; NYSE: TOC). Its learning businesses and brands serve the needs of individuals, learning institutions, corporations, and government agencies with products and services for both traditional and distributed learning Distributed Learning means a method of instruction that relies primarily on indirect communication between students and teachers, including internet or other electronic-based delivery, teleconferencing or correspondence; (British Columbia, School Act, 2006). .

As part of the Thomson Corporation, Course Technology (www.course.com) is the worldwide leader in computing computing - computer  education, offering more than 1,600 print and innovative technology-based products for business and technology training.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Nov 13, 2003
Words:696
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