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Couponstar Expands Online Couponing Client Portfolio in Australia and UK.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Couponstar, the worldwide distributor for Coupons, Inc's technology platform outside of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , has been steadily expanding its portfolio of clients both in Australia and the UK for its consumer-printed coupon service. Couponstar has recently signed clients including Alpine Electronics Alpine Electronics, Inc. (アルパイン株式会社  , Kennards Hire and a Telstra Licensed Shop in Australia along with Muller Vitality Yoghurts (largest yoghurt manufacturer in UK) and Huggies (Kimberly-Clark) in UK.

"Kennards Hire has employed Couponstar's technology platform to better leverage the investment we have made in our website," said Michael Johnstone, National Marketing Manager, Kennards Hire. "Couponstar's solution was simple to set up, provides the security and tracking we require and provides an online reporting facility that makes it easy to monitor results. We'll be trialling other online printed coupons soon."

Coupons, Inc.'s technology provides a distribution system for coupons that can be securely printed by consumers at home or work for in-store redemption. Proprietary encryption, authentication, private & public key technology and sourcing are used when coupon information is transmitted across the Internet - preventing copying by deconstructing the coupons and never displaying them in their entirety on a PC screen. In addition, built-in security and usability features permit automatic expiring of coupons, print count limiting, bar coding (2-D bar code), serialising, time & date stamping, localisation (programming) localisation - (l10n) Adapting a product to meet the language, cultural and other requirements of a specific target market "locale".

Localisation includes the translation of the user interface, on-line help and documentation, and ensuring the images and
 identifiers, numbering and various other features.

"Internet coupons have been growing in popularity in North America. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 research by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
, Inc., about 38% of U.S. online households now use home printed coupons," said Steven R. Boal, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Coupons, Inc. "Our relationship with Couponstar furthers our aim of expanding the Coupons Inc. technology into a global marketing tool. Couponstar's recent client signings means that more marketers can now employ our consumer-printed coupon platform."

"Our goal of bringing the Coupons Inc. technology worldwide is now much closer," said Jared Keen, Executive Director, Couponstar. "The recent eagerness of non-American marketers to experiment with online printed couponing cou·pon·ing  
n.
The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash.
 and its ability to generate measurable in-store results should act as a springboard for other Marketing, Brand and Product Managers in Australia and Europe to incorporate this tool into their marketing mix."

About Couponstar

Couponstar, a Cashstar International Company, is an online direct marketing solutions provider that specialises in ecouponing technology. Couponstar holds the exclusive international license for Coupons, Inc.'s technology outside of North America. Couponstar provides products and services specifically to support the creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. Their core couponing and online direct marketing services provide marketers with a secure, flexible and user-friendly online marketing solution that also complements offline (advertising) programs.

Couponstar is located at Suite 3, Level 10, 100 William St, East Sydney, NSW NSW New South Wales

Noun 1. NSW - the agency that provides units to conduct unconventional and counter-guerilla warfare
Naval Special Warfare
, 2011, Australia. Telephone +61 2 9380 2967 or online at http://www.couponstar.com
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 12, 2004
Words:462
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