Coupons.com Announces Co-branding Agreement With Rexall.com; Unique Program Offers Third Party Branding.Business/High Tech Editors PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--March 27, 2000 Coupons.com (http\\:www.coupons.com), a premiere on-line service providing money-saving coupons for national manufacturers and local retailers, announced today that they have entered into a co-branding venture with Rexall Showcase International, Inc. (RSI (Repetitive Strain Injury) Ailments of the hands, neck, back and eyes due to computer use. The remedy for RSI is frequent breaks which should include stretching or yoga postures. ), the direct selling Direct selling is the marketing of products or services to consumers through sales tactics including presentations, demonstrations, and phone calls. It is sometimes also considered to be a sale that does not utilize a "middle man" such as a retail outlets, distributors or brokers. division of Rexall Sundown, Inc. (Nasdaq:RXSD), to offer consumers the opportunity to receive additional values through RSI's online e-commerce site, rexall.com (http\\:www.rexall.com). Coupons.com is unique in that it is an application that lets the customer print coupons when they are both on and off line. It is non-invasive Internet couponing cou·pon·ing n. The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash. requiring nothing more than a zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. to provide local coupons. Visitors to the site wishing to redeem coupons download the application. An icon located in the corner of the screen allows the customer instant access to Coupons.com whether they are on or off line. They are required to visit the site only once. In addition to coupons, Coupons.com also offers horoscopes, recipes and shopping tips. The Coupons.com unique co-branding opportunity offers partners third party branding in place of the Coupons.com logo. Thus driving additional traffic back to the partners web-site while at the same time providing the added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Steven Boal, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Coupons.com, "This co-branding opportunity is mutually beneficial in that it offers both parties the ability to reach an audience they may not have previously talked to with their value message. Each partnership we enter into allows us to add even more value to the Coupons.com brand." "The company and our Independent Business Owners are extremely excited about this partnership," says David J. Schofield, President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Rexall Showcase International. "It allows us to offer huge savings to well-known retailers. Additionally, it has generated a great deal of excitement and anticipation around the launch of our revolutionary dot-com business model. Rexall.com is the first of its kind in the industry, offering users everything they need to create their own dot-com business. This unique model helps give us an edge over the competition; consequently, we are selecting partners that add a tremendous amount of value to our online community. Coupons.com does just that." About Rexall Showcase International Rexall Showcase International manufactures and markets a unique line of innovative health and wellness products through Independent Business Owners across the United States and internationally in Japan, Taiwan, Hong Kong, South Korea and Mexico. Visit the company's website at HYPERLINK "http://www.rexall.com" www.rexall.com . About Coupons.com Coupons.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in Palo Alto, CA. Its proprietary, patent-pending PASSport technology provides a secure and targeted distribution system for coupons that can be printed at home for in-store redemption or redeemed electronically when shopping online. Its advertisers include Petstore.com, Cooking.com, Linens-n-Things, Mrs. Field's Cookies, Netgrocer.com, PC Flowers & Gifts, Pearle Vision Centers, Petco and Radio Shack. |
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