Coupons, Inc. to Acquire J Michels Consulting, Inc.

Acquisition Ties Coupon Family Code Solutions to Consumer Purchasing Habits Data; End Result Tracks Coupon Use for Online-to-Offline Promotional Programs

MOUNTAIN VIEW, Calif. -- Coupons, Inc., the leading U.S. provider of printable coupon marketing and technology solutions, today announced that it has agreed to acquire J Michels Consulting. Through this acquisition, J Michels Consulting's family code and UPC management services will combine with Coupons, Inc.'s large printable coupon content network, creating new opportunities for manufacturers and retailers in incentive promotions.

Coupons, Inc. has grown into a full service promotional marketing company with solutions for manufacturers' and retailers' single and multiple advertiser promotions and coupon distribution. The company's services include targeted media, database marketing solutions and with the current acquisition, family code management solutions and coupon clearing.

"I've been working closely with Coupons, Inc. for years and joining the team offers a great opportunity to strengthen services for our customers," said Jane Michels, founder and president, J Michels Consulting. "The acquisition gives us the resources to increase our reach with manufacturers and retailers and better align their code management with corresponding coupon promotions."

By integrating the most comprehensive database of UPC and family codes into the world's largest printable coupon content database, manufacturers and retailers will be able to more fully align coupon redemption strategies and programs. Because the Coupons, Inc. platform is used for the vast majority of printable coupon programs, having family and UPC code management built into the system ensures fewer errors by matching products' UPC codes to the family codes on corresponding coupons.

When product codes don't match a coupon's family code, retailers have to manually override to accept the coupon at the check stand and not inconvenience consumers. Retailers then charge "hard to handle" fees to manufacturers. When codes match, it saves retailers time and manufacturers money.

Coupons, Inc. will use the acquired services to broaden its reach in offline coupons and create a greater presence in retailer services. As a result, Coupons, Inc. will be able to create turnkey online coupon programs that are better integrated with offline programs, while providing unique key analytics on consumer preferences and behavior - the net gain is the ability for Coupons, Inc. to create more innovative promotional services.

"We already integrate printable coupons with grocery retailer websites and online grocery shopping, and adding family and UPC code data to our offering creates a more valuable offering," said Andy Robinson, Founder of Grocery Shopping Network. "We can now be sure the coupons offered on a retailer's website are for products available at the stores, and help consumers find savings on their favorite products. It guarantees there are no errors between offers online and what's available at a particular store, which helps add value for customers and build their loyalty."

"Jane Michels set the standard for family code management in this industry, and we are enthused by the opportunities this acquisition will provide to develop never-before-seen promotional services," said Steven Boal, Founder and CEO Coupons, Inc. "Changes will be immediately evident as we leverage Jane Michels' business and expertise to bridge the gap that currently exists between manufacturers' coupon promotions and retailers. Expect to see significant results and sizeable shifts in the market as a result of this acquisition."

About Jane Michels

Jane Michels has been an industry authority on product codes and couponing for 25 years. She created the original family code database at Information Resources, Inc. (IRI) and has built a family code database service from scratch three times. She has worked closely with the Uniform Code Council (now GS1), the Association of Coupon Professionals (ACP) and other industry organizations on critical industry initiatives, most importantly the coming shift to new barcoding standards beginning next year. Michels is a frequent speaker at industry organizations on family codes and hard-to-handle issues and an Association of Coupon Professionals (ACP) Board of Directors member. She won ACP Industry Impact Awards in 2002 and 2004

About Coupons, Inc.

Coupons, Inc. is the leading U.S. provider of consumer-printed coupon marketing and technology solutions. Coupons, Inc.'s core couponing, customer acquisition and e-mail marketing services provide clients with creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. A network of hundreds of consumer websites, consumer packaged good manufacturers, and pharmaceutical suppliers distribute offers via Coupons, Inc.'s distribution network and Digital FSI platform. Independent and privately held, Coupons, Inc. represents the most flexible, effective, fraud-resistant, print-from-the-web coupon solution available in the marketplace, and the most popular alternative to traditional couponing.

Coupons, Inc. clients and licensees Include the majority of top consumer packaged goods and brands, such as Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Pfizer, Wyeth, Valassis, and News Corporation's News America Marketing.