Coupons, Inc. Launches Veri-FI, Fraud Detection System for Consumer-Printed Coupons.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Aug. 20, 2003 Coupons, Inc. (http://solutions.coupons.com), the leading provider of consumer-printed coupon marketing and technology solutions, has introduced Veri-FI(TM) -- an automated fraud detection system which makes consumer-printed coupons more secure than traditionally delivered coupons. The new system is designed to allow retailers to detect counterfeit and fraudulently altered coupons and is offered free of charge. The system is live at http://www.veri-fi.com and can be used immediately to authenticate all Coupons, Inc.-powered coupons, including those coupons already in circulation. Veri-FI further enhances Coupons, Inc.'s leading consumer-printed coupon technology and services. All Coupons, Inc. coupon campaigns benefit from extensive security features and the company's unparalleled experience in the field, including CipherKey(TM) encryption technology, multi-level print control, unique coupon identifiers encrypted in a two-dimensional barcode, tight controls on printing coupons to anything other than a paper printer, and rolling expiration dates based on the date the coupon is printed. Coupons, Inc.'s Veri-FI(TM) integrates with all of Coupons, Inc.'s current delivery systems for consumer-printed coupons: Web site delivery using webBricks(TM) or adBricks(TM), e-mail delivery using eBricks(TM) and oneBricks(TM), direct mail using CustomerCare Print & Mail(TM), and online coupon portals powered by Coupons, Inc. All Coupons, Inc.-powered coupon carry unique Veri-FI(TM) codes. Veri-FI(TM) is designed to help retailers identify counterfeit or altered coupons. By entering the unique Veri-FI(TM) code appearing on the face of the coupon, the retailer is provided with detailed information about the product and value of the coupon and its conditions of use. Any alteration of the presented coupon will be immediately apparent. "As incidents of fraud with traditional manufacturers' coupons increase, including consumers selling newspaper-distributed and scanned coupons via Internet auction sites and bargain sites, Coupons, Inc. has developed technologies to aid companies and marketers in deterring fraud by providing secure consumer-printed coupons via the Internet," said Steven Boal, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Coupons, Inc. "Veri-FI(TM) continues this commitment by bringing fraud detection capabilities to the retailer for the first time." About Coupons, Inc. Coupons, Inc. is an independent, privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. that provides products and services specifically to support the creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. Coupons, Inc.'s core couponing cou·pon·ing n. The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash. and e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. services provide its clients with a secure, flexible online marketing solution to complement their offline programs. A network of hundreds of consumer Web sites uses its services as do the majority of the largest consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one and pharmaceutical manufacturers. Coupons, Inc. represents the most flexible, secure, fraud-resistant, print-from-the-Web, coupon solution available in the marketplace. Coupons, Inc. clients and licensees include ConAgra Foods ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged foods companies. ConAgra's products are available in supermarkets, as well as restaurants and food service establishments. Its headquarters are located in Omaha, Nebraska. , Johnson & Johnson, General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , Kimberly-Clark, Masterfoods, Dial Corp., Pfizer, Wyeth Consumer Healthcare, Valassis (NYSE NYSE See: New York Stock Exchange :VCI VCI Verband Der Chemischen Industrie (German: federation of chemical Industries) VCI Virtual Channel Identifier (used in Asynchronous Transfer Mode) VCI Veterinary Council of India VCI Virtual-Circuit Identifier ) and News Corporation's News America Marketing (NYSE:NWS NWS National Weather Service NWS Naval Weapons Station NWS New World Symphony NWS Nuclear Weapon State NWS Not Work Safe NWS National Watercolor Society NWS North Warning System NWS Nose Wheel Steering NWS National Waste Strategy (UK) ). Coupons, Inc. is located at 1301 Shoreway Road, Suite 102, Belmont, Calif. 94002. Telephone 650-620-9200 or online at http://solutions.coupons.com. For more information, contact Jeff Rutherford, 413-369-4128, or jeffru@tryloncommunications.com. |
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