Coupons, Inc. Acquires Boodle.

Industry Leader Will Now Provide Consumer Printable Coupons for More Than 550 Newspaper Websites, Including the Networks of Gannett, Tribune Co. and Copley Press 

Services to Include Both National, Self-Serviced Local and Mobile Coupons

MOUNTAIN VIEW, Calif. -- Coupons, Inc., the world's leading provider of printable coupon marketing and technology solutions, today announced it has acquired Consumer Networks LLC, a privately owned venture of Gannett Co. Inc., Tribune Company, and the Copley Press. Through the deal, Coupons, Inc. will now distribute printable coupons from major consumer brands to over 550 newspaper websites - their natural online audience.

Consumer Network's Boodle service provides newspapers with printable coupons from national brands and local retailers to feature on their websites. The Coupons, Inc. Digital FSI[TM] platform has been the infrastructure powering Boodle for the past four years.

"We're excited to be working directly with the nation's leading newspapers, and to bring the entire suite of integrated Coupons, Inc. services to this rapidly growing audience," said Steven Boal, CEO, Coupons, Inc. "Newspapers deliver almost 90% of the 384 billion coupons distributed each year. As consumers shift their media consumption online, newspapers' sites are the natural place for them to turn for savings."

Last quarter, more than 59 million people in the U.S. visited newspaper websites, according to Nielsen//NetRatings. Newspaper website page views are up nearly 11% from 2006, at an average of 3 billion for the quarter. By capitalizing on the strength of Coupons, Inc.'s proven success for printable coupons on the Web, newspapers can get the most from their online initiatives.

"Coupons, Inc. has built unmatched relationships and trust with the leading brands, manufacturers and retailers," said Les Howe, CEO, Consumer Networks, LLC. "The platform successfully delivers promotional content across the most channels, and the company's continued innovation makes it the clear choice for advertisers in this space."

With the Boodle acquisition, most of the nation's leading newspapers will have access to Coupons, Inc.'s full suite of services bringing a richer consumer experience to their sites, bolstering their offering with advertisers and providing new promotional services for brands. Coupons, Inc. and the newspaper Web sites also plan to work closely to develop new targeted media programs driven by Coupons, Inc.'s broad consumer packaged goods (CPG) relationships and its Insight[TM] data-driven targeting engine. In addition, the acquisition will boost Coupons, Inc.'s local coupon offering through Boodle's OPAL technology. OPAL currently delivers a local coupon program for nearly 100 newspapers, featuring printable coupons from area merchants.

Coupons, Inc. currently enables more than 99% of printable coupon offerings online, and works with more than 600 brands, including top consumer packaged goods (CPGs), electronics retailers, entertainment and media related companies. The Coupons Inc. Digital FSI[TM] Network is the world's largest coupon network with thousands of consumer websites reaching more than 75 million grocery, pharmaceutical and general retail shoppers. With the acquisition of Boodle and recent developments such as enhancing its coupon format and enabling its partners to create new and creative ways to present coupon offers to consumers through its CLIP[TM] service, Coupons, Inc. further extends its leadership in the printable coupon industry.

About Coupons, Inc.

Coupons, Inc. is the leading U.S. provider of printable coupon marketing and technology solutions. Coupons, Inc.'s core couponing, customer acquisition, and family code services provide clients with creation, distribution, tracking and reporting of printable coupons that can be used for traditional in-store redemption. A network of thousands of consumer websites, consumer packaged good manufacturers, and pharmaceutical suppliers distribute offers via Coupons, Inc.'s distribution network and Digital FSI platform. Independent and privately held, Coupons, Inc. represents the most flexible, effective, fraud-resistant, print-from-the-web coupon solution available in the marketplace, and the most popular alternative to traditional couponing. Coupons, Inc. clients and licensees Include the majority of top consumer packaged goods and brands, such as Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Kraft Foods, Clorox, Valassis, and News Corporation's News America Marketing.