CouponSurfer.com Provides Free Jump Start Kit for Brick and Mortar Merchants to Use Online Coupons to Drive Offline Purchases.Business/Technology Editors BEDFORD, Mass.--(BUSINESS WIRE)--Jan. 4, 2001 Shows Merchants How to Leverage Unique Benefits of Online Coupons See e-centives. CouponSurfer.com, a leading provider of coupons and discounts on the Internet, today announced the release of it's free white paper, `Using Coupons to Drive Online Users to Make Offline Purchases'. The white paper is designed to educate brick and mortar See bricks and mortar. merchants on the fastest growing component of online advertising - online coupon programs. "The biggest question brick and mortar merchants are asking is how can I use the Internet to drive sales?" said Adam Schwartz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CouponSurfer.com. "Online advertising can be an overwhelming mix of acronyms and technologies. Our white paper is designed to navigate merchants through the process and to provide them with the information they need on real-time reporting, ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , security, and other aspects of online coupons". Online Coupons is Key Mechanism for Brick and Mortar Merchants The rapid growth of online coupons is in stark contrast to the banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , which has faced declining response rates. Online coupons offer unique benefits to both consumers and merchants to clearly provide a more cost effective method of acquiring and keeping customers than traditional and online banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. . Online Coupons Are A Required Promotion to Drive Sales "Along with Jupiter Research, our survey data has shown that online activities have a large influence on offline spending, even more so than online spending." said Irwin Barkan, Chairman of E-buyersguide, a leading multi-channel market research service. "This white paper is a must read for Brick and Mortar merchants to effectively use the Internet to drive online users towards offline purchases". Included in the CouponSurfer.com White Paper: -- Eleven benefits of using online coupons to drive offline purchases -- How to measure the ROI of an online coupon campaign -- The rise of the online coupon provider -- Ten questions to ask before running an online coupon program The CouponSurfer.com White Paper is free to brick and mortar merchants and can be downloaded at http://www.couponsolutions.com/paper About CouponSurfer.com, Inc. CouponSurfer.com simplifies online shopping by providing major brand promotions at one site. Consumers view, search and personalize their coupons at an interactive, user-friendly site. Opt-in e-mail See opt-in. notifies shoppers when selected products or categories offer new savings opportunities, and the site is fully customizable to allow browsing by personal favorites, or user-selected products and categories. In its B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business applications, CouponSurfer's coupon software has proved effective in customized user-incentive Web site programs. Based in Bedford, Mass., CouponSurfer went live in 1998. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion