Couples Resorts Selects eMarketur's Travel Industry Booking System.Business Editors/Travel Writers FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Feb. 22, 2000 Marketur, Inc. the South Florida-based marketing management company for the new tourism and hospitality, announced today that Couples Resorts, owners and operators of Jamaica-based COUPLES Ocho Rios Ocho Rios (ō`chō rē`ōs), town, NE Jamaica, on the Caribbean Sea. It is a major tourist center, as well as a commercial port that exports mainly bauxite. , COUPLES Negril and SWEPT AWAY Negril, have selected eMarketur's Travel Industry Booking System(R) (TIBS TIBS Tactical Information Broadcast Service TIBS Trends in Biochemical Sciences TIBS Trans-Island Bus Service TIBS Telephone Information Briefing Service TIBS Tactical Information Broadcast System TIBS The Idiot Bastard's Son (Frank Zappa song) ) for its respective web sites. In addition, eMarketur will also be implementing a complete relationship management system on each of the company's web sites. "We're thrilled to create a partnership with eMarketur," said Couples Resorts President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Paul E. Pennicook. "With their innovative Travel Industry Booking System(R), our web presence is now a more valuable part of our overall marketing strategy; it functions as a reliable tool for booking reservations and maintaining a relationship with travel agents and consumers." The Couples Resorts' web site will also benefit from the functionality provided by eMarketur's Travel Elements(R) product line including custom tailoring for frequent or preferred customers, an event calendar, a secure environment for accepting credit card information, and hot spot editing for instant updates by hotel staff. Provided exclusively by eMarketur, TIBS provides hotels and destinations with the latest in on-line technology. In addition, the company offers custom design, development and implementation of other e-commerce solution platforms. "Leisure travel is overwhelmingly the top e-Commerce category with total sales predicted to be $32 billion by 2001 (Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
DMO Destination Marketing Organization DMO Defence Materiel Organisation (Australia) DMO Dental Maintenance Organization DMO Distributed Mission Operations ) such as Convention and Visitor Bureaus, regional tourism organizations, hotel and resort groups, hotel chains, and independent hotels," said Marketur President & CEO Anthony J. Campanale. About eMarketur Privately held, eMarketur was founded in January 2000 by its parent company, Marketur, Inc. Designed to provide Web based Coming from a Web server. See Web application. travel services for clients of any size, eMarketur exploits the power of the Internet to allow hotels, hospitality groups, and destination management organizations to safely and securely manage their properties online. eMarketur continues to add to its expanding suite of tourism industry products to include targeted customer relationship management applications, integrated property management systems, and wholesale packaging solutions. For more information about the company, visit www.emarketur.com. About Couples Resorts Couples Resorts, headquartered in Kingston, Jamaica The City of Kingston is the capital and largest city of Jamaica. It is located on the southeastern coast of the island country at Coordinates: . , owns and operates three properties in Jamaica, West Indies West Indies, archipelago, between North and South America, curving c.2,500 mi (4,020 km) from Florida to the coast of Venezuela and separating the Caribbean Sea and the Gulf of Mexico from the Atlantic Ocean. , including the first-ever couples only, all-inclusive resort An all-inclusive resort is a holiday resort that includes all meals, soft drinks, and most alcoholic drinks in the price. Many also offer a selection of sports and other activities included in the price as well. They are often located in warmer regions. , COUPLES Ocho Rios, the new COUPLES Negril and the renowned wellness retreat, SWEPT AWAY Negril. Pioneered by the legendary Abe Issa - "father of Jamaican tourism" - each resort property is an unsurpassed model of the all-inclusive concept, boldly designed with local inspiration to create a harmonic sense of nature and authentic Caribbean spirit. For over 50 years, Couples has delighted guests - and since 1978, has elevated the Caribbean resort industry to a new level by providing unparalleled service, exceptional dining experiences and tremendous added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
About Marketur, Inc. Marketur, Inc. is a marketing management company for the new tourism and hospitality environment. The company specializes in maximizing the synergies that exist between all forms of marketing programs for maximum return on investments by integrating response systems, thus providing a more effective and efficient distribution channel. The company offers marketing management through BlueSky Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Marketur Advertising, eMarketur, Marketur Meetings and Travel Industry Sales, and Marketur Direct. In addition, Marketur offers custom publishing solutions through a joint marketing partnership with Herald Custom Publishing, a division of the Miami Herald Publishing Company. Further services include travel trade specialist programs, 800-number management and fulfillment services and relationship management programs. For more information on the company and its services, contact Marketur at 954/779-7752 or access www.marketur.com. |
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