Country Life given edge over rivals.A "GREAT British Butter" advertising campaign fronted by former Sex Pistol John Lydon has given Country Life the edge over rival Anchor for the first time, says owner Dairy Crest Dairy Crest Group plc is a major dairy products company in the United Kingdom. Its brands include Cathedral City cheese (which is made in Davidstow, a place in Cornwall which is not a City and does not have a Cathedral), Utterly Butterly, Vitalite, Clover, St Ivel and FRijj. . The company, which also sells Cathedral City cheese and Frijj flavoured milk Flavoured milk is a sweetened dairy drink made with milk, sugar, colourings and artificial or natural flavourings. Pre-mixed flavoured milk is sold in the dairy case alongside other milk products. , said Country Life was the UK's fastest-growing butter brand and had overtaken Anchor in terms of value of market share. Dairy Crest said all five of its key brands continued to perform well after benefiting from advertising and promotional spend. It added that Cathedral City remained larger than the next three cheddar brands combined, while St Hubert Omega 3 spread continued to gain market share and Clover clover, any plant of the genus Trifolium, leguminous hay and forage plants of the family Leguminosae (pulse family). Most of the species are native to north temperate or subtropical regions, and all the American cultivated forms have been introduced from had increased its slice of the butter, spreads and margarine market. |
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