Counsel's MSE System Provider, Proscape Technologies Inc., Strengthens Relationship With Del Monte Foods.

Business Editors

TORONTO--(BUSINESS WIRE)--June 25, 2001

Leading Food Producer Expands Use of Proscape's Marketing and

Sales Effectiveness (MSE) System to Provide the Most

Timely Service to Customers in Its Industry

Counsel Corporation (Nasdaq:CXSN)(TSE:CXS.) announced today that Proscape Technologies Inc. expanded its relationship with Del Monte Foods Company by adding 50 additional licenses of its Encyclopedia, a module of Proscape Technologies' Marketing and Sales Effectiveness (MSE) system.

The new seats are in response to a strong endorsement from Del Monte Foods' marketing and sales administration team. The new seats, which increase the total number of users by one-third to 200, will expand Del Monte's ability to provide marketing and sales content to field service personnel, including both Del Monte's sales and broker partners.

The announcement that Del Monte has purchased additional Proscape licenses comes on the heels of the launch of Proscape's MSE system. Hailed as the next-generation Customer Relationship Management (CRM) application, Proscape's MSE system is the first-ever to offer real-time access to a Web-based information hub that streamlines and integrates sales and marketing content across an enterprise, enabling sales teams to maximize opportunities and build collaborative relationships with customers.

"Del Monte Foods Sales Planning is fully committed to providing outstanding and timely service for all of its customer touch points - field sales, the broker community and, ultimately, the customers themselves," said Mark Resnick, vice president, Del Monte Foods Sales Planning. "Proscape's system is an invaluable resource for our company as it ensures that all sales channels are aligned, consistent, and current in the messaging being used to market and sell our products."

Currently, Del Monte Foods uses Proscape Encyclopedia to manage a single enterprise-wide repository of marketing and sales content that can be viewed via 24 unique, end-user Web sites.

The Proscape MSE system enables Del Monte Foods to deliver content in a very personalized manner to its field-based sales and broker personnel. Since implementing Proscape Encyclopedia eight months ago, Del Monte has added tremendous value to its sales channels, including:

-- More timely delivery of all new and updated content by a

central, non-technical administrator;

--Easier access to information when it is needed as a result of

Proscape's storage hierarchies; and

-- Improved ability to share knowledge across the enterprise.

With its purchase of additional Proscape software licenses, Del Monte will be developing additional Web sites to support new user groups, expanding Encyclopedia usage to their produce field sales and broker partners.

"Del Monte's sales force has embraced Proscape Encyclopedia because it enhances the communication between Del Monte Sales Planning and its Sales Agents and delivers on the promise of maximizing the return on its sales and marketing collateral and materials," said Chad Pariseau, vice president, consumer goods for Proscape. "As a result of Proscape's ability to significantly reduce deployment time, manpower, and expenses, Del Monte quickly realized the need to expand its use of our product to further strengthen its ability to service customers."

Del Monte Foods uses Proscape Encyclopedia to provide an enterprise-wide repository of corporate, marketing and sales assets stored in the form of books and chapters. When any change is made to marketing or sales information, the Proscape MSE system automatically and simultaneously distributes the change to all users, ensuring consistency of corporate messages and timely updates of all documents.

About Counsel Corporation

Counsel Corporation (TSE:CXS / Nasdaq:CXSN) focuses on acquiring significant positions in, and actively managing for growth, a portfolio of operating companies.

Counsel's strategic portfolio investments include companies that possess enabling technologies that provide a competitive advantage for their end users and have the potential to contribute to the transformation of the business environment: a 52% (fully diluted) stake in Marketing and Sales Effectiveness (MSE) systems provider Proscape Technologies, Inc. (www.proscape.com); a 33% stake in e-marketer Impower, Inc. (www.impower.com); a 28% stake in e-learning application service provider IBT Technologies, Inc. (www.ibt-technologies.com); and a 13% stake in Internet data communications and services provider Core Communications Corporation (www.core.net).

Counsel Communications LLC is a wholly owned subsidiary of Counsel Corporation. Counsel Communications is focused on acquiring, consolidating and operating Internet telephony and other telecommunications-related businesses. In February 2001, Counsel Communications acquired 97.5% of Nexbell Communications Inc. (www.nexbell.com), a designated Cisco Powered Network member in the Voice over Internet Protocol (VoIP) category. On March 1, 2001, Counsel Communications acquired a 65% interest in I-Link Incorporated (Nasdaq:ILNK; www.i-link.com), an enhanced Internet Protocol voice and data communications service provider. On April 18, 2001, I-Link acquired Counsel's interest in Nexbell in exchange for shares, resulting in Counsel owning approximately 70% of I-Link. Most recently, I-Link acquired and commenced operations of a 10XXX "dial around" business with approximately US$70 million of annualized revenues. The Company's primary strategy is to develop one of the most sophisticated, next-generation communications networks in the US, providing efficient, leading-edge domestic and international VoIP connectivity as well as other related "value-added" and traditional telecommunications services.

In the medical products sector, Counsel's 78.5%-owned Sage BioPharma, Inc. subsidiary (www.sagebiopharma.com) develops and markets products used in the treatment of infertility. In long term care, Counsel owns six nursing homes in the U.S. and five retirement homes in Canada, all of which are leased to Advocat Inc. Counsel also leases seven nursing homes in Canada, managed by Advocat.

About Proscape Technologies

Proscape Technologies is a leading provider of Marketing and Sales Effectiveness (MSE) solutions. Within the Customer Relationship Management (CRM) market space, Proscape integrates marketing and sales information into a single, powerful, real-time environment. Proscape focuses on managing content across all selling channels, providing executive insight regarding the customer experience and enabling collaborative, fact-based selling.

Marketing and Sales Effectiveness (MSE) defines a new breed of technology-based solutions that bridge the disconnect between sales and marketing, elevating the effectiveness of all selling efforts throughout the organization. MSE solutions improve the exchange of information between sales, marketing, channel partners, and customers, and arm salespeople with the information they need to close deals. The result is increased top-line revenues and improved profitability.

Proscape has established and maintained long-term relationships with industry-leading companies such as The Pillsbury Company, Keebler Foods Company, Castrol N.A., Anheuser Busch Companies, Del Monte Foods Company, Adelphia Business Solutions, TDS Telecommunications, Wilmington Trust Corporation, and Triton PCS/SunCom, among others. Gartner Group has ranked Proscape among the most visionary providers in the Interactive Selling Systems marketplace.

About Del Monte Foods

The Company is the largest producer and distributor of premium quality, branded processed fruit, vegetable and tomato products in the United States. With net sales of $1.5 billion in fiscal 2000, Del Monte Foods is synonymous with exceptional quality, nutritional value and category leadership, packaged under the Del Monte, Contadina, Sunfresh and S&W brands. The Del Monte brand was introduced in 1892, and is one of the best-known brands in the United States.

The Company sells its products through national grocery chains, independent grocery stores, warehouse club stores, mass merchandisers, drug stores and convenience stores. The Company also sells its products to the foodservice industry, food processors, the U.S. military, and in certain export markets. The Company operates twelve production facilities and seven distribution centers in the U.S., has operations in Venezuela, and owns Del Monte brand marketing rights in South America.

This news release may include statements that constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expects," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this document.