Printer Friendly
The Free Library
14,815,393 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Could you care less whether or not you could not care less? (Wood on Words).


"As military fighter jets rain bombs on Afghanistan, Americans still do not know if the White House is truly keeping passenger planes from becoming bombs."

This Boston Globe lede from the editorial page of 2/27/2K2 will prompt a prompt j'accuse from advocates of economy-class prose. The problem dwells in the phrase military fighter jets. It invites the question "Is there any other kind?"

Same paper, 10/22/2001, same page. Headline: "Caught in uncharted waters Uncharted Waters (Japanese: 大航海時代, Daikoukai Jidai, literally Great Navigation Era) is a popular Japanese video game series produced by Koei as part of its rekoeition games. ." Lede: "Homeland Security. Here is an area where we' re in unchartered waters. Nobody has lived through this before, and so we operate without a precedent in modern American history."

Born of Latin charta--piece of papyrus--our 1571 noun chart, says Merriam-Webster's 10th Collegiate Dictionary, includes in its meanings "a map for the use of navigators." In re this short essay on terrorism in America, the headline writer made the proper inference despite the essayist's bobble bob·ble  
v. bob·bled, bob·bling, bob·bles

v.intr.
To bob up and down.

v.tr.
To lose one's grip on (a ball, for example) momentarily.

n.
A mistake or blunder.
 that produced unchartered waters. One may charter a boat for some fishing; its course should be charted with skill.

* A cordial e-mail from John Ford, who is v.p., corporate communications, at The Blackstone Group, New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, arrived 5/30 to say, "Your article in the latest edition of Communication World prompts me to write on an issue that is more a corruption of the language than strictly a misuse of words.

"Having been born and bred Born and Bred is a light-hearted British drama series that aired for four series on BBC One from 2002 to 2005. It was created by Chris Chibnall and Nigel McCrery. The cast was led by James Bolam and Michael French, who played a father and son who run a cottage hospital in  in England, a phrase I commonly use is 'I couldn't care less', despite having been told frequently by my grandmother that one should always care to some extent. I find that in the U.S. the phrase is expressed as 'I could care less'. Clearly if one could care less, there must already be some level of caring. When used as 'I couldn't care less,' the meaning is exactly as intended--that one cares not one jot about it.

"What is alarming is the consistency with which the corrupted version is used on this side of the Atlantic. I have heard it from many highly educated people, on television news reports, on the radio and even in a newspaper or two. It seems it is becoming the accepted rendering, and although my grandmother would surely approve, it still makes a nonsense of the saying."

What is probably the most recent explication ex·pli·cate  
tr.v. ex·pli·cat·ed, ex·pli·cat·ing, ex·pli·cates
To make clear the meaning of; explain. See Synonyms at explain.



[Latin explic
 cisatlantic cis·at·lan·tic  
adj.
Situated on this side of the Atlantic Ocean.
 appears in Bryan A. Garner's A Dictionary of Modern American Usage (Oxford University Press, 1998): "couldn't care less is the correct and logical phrasing, not could care less--e.g.: 'The American people could care less [read couldn't care less] who's White House Chief of Staff.' George Will, on This Week with David Brinkley, 3 July 1994. If you care some, that means you must care. In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke"
put differently
, if you could care less, you're saying that you do care. Invariably in·var·i·a·ble  
adj.
Not changing or subject to change; constant.



in·vari·a·bil
, though, writers and speakers who use the phrase mean that they don't care at all.

"Although some apologists argue that could care less is meant to be sarcastic and not to be taken literally, a more plausible explanation is that the -n't of couldn't has been rubbed out in sloppy speech and sloppy writing."

We thank colleague Ford, with whom we leave an expression treasured by our own paternal grandmother: De gustibus non est disputandum.

* Kathleen Much, a frequent filer of good copy to this outpost, e-writes on May 31, "I just found a marvelous error in my 2003 catalog from Van Engelen Bulbs: 'Native to Europe and the Caucuses, these star-shaped flowers are tremendous naturalizers.'

"Probably good politicians, too. I'm sure the writer meant 'Caucasus' and didn't bother to look at the map." For the region between the Black and Caspian Seas., Caucasus; for the gathering of political parties or factions, caucuses. Thanks, KM.

* And speaking of politicians, savor this admonition Any formal verbal statement made during a trial by a judge to advise and caution the jury on their duty as jurors, on the admissibility or nonadmissibility of evidence, or on the purpose for which any evidence admitted may be considered by them.  from the old pol to the new: "Never write when you can talk; never talk when you can nod; never nod when you can wink." Politics, anyone?

Alden Wood, APR APR

See: Annual Percentage Rate
, lecturer on editorial procedures at Simmons College, Boston, writes and lectures on language usage. He is a retired insurance industry vice president of advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . His e-dress is WoodonWords@aol.com.
COPYRIGHT 2002 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Author:Wood, Alden
Publication:Communication World
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 1, 2002
Words:686
Previous Article:The camera as a 'time machine': still photography's unique asset. (Photocritique).(Brief Article)
Next Article:Don't make 'em come looking for you and your message on the web. (Digital Knowledge).(Brief Article)
Topics:



Related Articles
15 ways to get an op-ed article published.
Physician financial relationships in the new regulatory environment.
New study analyzes AIDS cases, identifies trends.
Wanted: media trainer, experienced....(includes related article on mass media relations)
Impairments: Always Linked to Meaningful Disability?
The best speech I never gave. (Editorial).
E-Prime, briefly: a lawyer's experiment with writing in E-Prime.
The power of seven well-chosen words.(View on Washington)(health care industry)
Behind the Jeffersonian Veneer.(Letters)(Letter to the Editor)
An introduction to liability, negligence, and all things in between: Part I.(Legal Briefs)

Terms of use | Copyright © 2010 Farlex, Inc. | Feedback | For webmasters | Submit articles