Coty Inc. Introduces Rimmel London Cosmetics at Wal-Mart; The U.K.'s Top Selling Color Cosmetics Brand Available in the U.S. in March.Business Editors NEW YORK--(BUSINESS WIRE)--Jan. 24, 2000 Coty Inc., the world's leading manufacturer of mass-market fragrance and a leader in the category of personal care products, today announced the introduction of Rimmel London to the U.S. Market. Rimmel, a line of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color cosmetics with all products priced under $4.00, is the top selling color cosmetics brand in the U.K., and will be available in the U.S. at Wal-Mart stores nationwide starting in March 2000. The introduction of Rimmel marks Coty Inc.'s return to the U.S. color cosmetics market, although Coty has successfully marketed color cosmetics in Europe for the past decade. Rimmel, a line of products targeted toward women age 18-30, offers over 200 products for eyes, lips, face and nails. The Rimmel consumer proposition is this: quality cosmetics designed with a youthful spirit, with a palette inspired by the culture, energy and style of London all at a price that underscores true consumer value. Peter Harf, chairman and chief executive officer of Coty Inc., says, &uot;There is a phenomenal trend among mass retailers to refocus Verb 1. refocus - focus once again; The physicist refocused the light beam" focus - cause to converge on or toward a central point; "Focus the light on this image" 2. their image, become stylish and fun, and reach new, younger customers. With Rimmel, we want to speak to value-conscious--yet style-conscious--consumers, a key target for these retailers.&uot; Peter Harf also emphasized that he sees RIMMEL as another potential mega-brand for Coty Inc. The Rimmel cosmetics will be showcased in custom-designed store fixtures, color-coded with price points and organized to show the full range of products and the inspiration behind their creation. Each store fixture will have two Rimmel brochures: one that describes the season's color choices and a second that discusses the attributes and attitude of the brand. Print advertisements for Rimmel will run in major U.S. consumer magazines starting in late Spring 2000. The campaign was designed by J. Walter Thompson Walter Thompson refers to:
Douglas Toews, Coty Inc.'s Executive Vice President, Ideas+Images, says of Rimmel: &uot;We wanted the advertising and point-of-sale to reflect the edginess, modernity and quirkiness quirk n. 1. A peculiarity of behavior; an idiosyncrasy: "Every man had his own quirks and twists" Harriet Beecher Stowe. 2. of London. With that in mind, the agency created a spare, elegant and new look that will really stand out at mass retail. We wanted to emphasize the accessibility of the Rimmel products.&uot; About Rimmel London Eugene Rimmel Eugene Rimmel (1820-1887) was a French perfumer and businessman responsible for manufacturing and marketing some of the earliest commercially made cosmetics. He joined his father's perfumery business in London's Bond Street in 1834 and founded House of Rimmel. was the beauty pioneer behind his namesake name·sake n. One that is named after another. [From the phrase for the name's sake.] namesake Noun Rimmel cosmetics brand. Rimmel started by opening his own perfumery per·fum·er·y n. pl. per·fum·er·ies 1. Perfumes. 2. An establishment that makes or sells perfume. 3. The art of making perfume. Noun 1. in 1834, and is considered by many beauty historians as a vanguard in the beauty and healthcare industries, where he contributed greatly to the concept of hygiene and bathing and was among the first to develop scented pomades, mouth rinses and his signature &uot;Toilet Vinegar.&uot; Eugene Rimmel was also considered an exceptional marketer and produced detailed mail order catalogs and advertising programs with English theaters. When Eugene Rimmel died in 1887, his two sons assumed control of the beauty company and extended the brand lines to produce more color cosmetics, emphasizing eye-enhancing products. Rimmel remained a family-owned company until 1949, when it was acquired by a group of London advertising executives, who expanded the brand's color range, redesigned all packaging, and created the first self-selection cosmetics dispenser. Coty Inc. acquired Rimmel in 1996 and in the past few years has re-imaged the cosmetics line and expanded the brand's sales to other European countries, and recently elected to introduce the brand to American consumers. About Coty Inc. Coty Inc. is one of the world's leading manufacturers and marketers of fragrances, color cosmetics and skin treatments in the mass and prestige markets, with $1.7 billion in sales for the year ended June 30, 1999. The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , was founded in 1996 to operate the worldwide fragrance and cosmetics businesses of Germany's Joh. A. Benckiser GmbH. Coty was founded by Francois Coty in Paris in 1904, when he established the modern fragrance industry. For almost 100 years, Coty has developed hundreds of products that are sold around the world. Today, Coty Inc. is a global company with operations in 29 countries and sales in over 80 markets. Coty brands include adidas moves, the healing garden, Calgon, Stetson, Jovan and Vanilla Fields. The company's prestige fragrance and cosmetics brands are sold by the Lancaster Group Division and include Lancaster, Davidoff, JOOP JOOP - Journal of Object-Oriented Programming !, Chopard, Jil Sander
She is linked with the Sex Pistols via Malcolm McLaren and their SEX/Seditionaries Boudoir. |
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