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Cotton States Life Insurance Co. Ratings Taken Off CreditWatch, Affirmed, and Withdrawn.


Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 10, 2004

On Feb. 10, 2004, Standard & Poor's Ratings Services Ratings Service

A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends.
 affirmed its 'BBB' counterparty Counterparty

The other participant, including intermediaries, in a swap or contract.
 credit and financial strength ratings on Cotton States Life Insurance Co. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CSLI CSLI Center for the Study of Language and Information
CSLI Civil Society and Local Initiatives
), removed them from CreditWatch, and assigned a developing outlook.

Subsequently, Standard & Poor's withdrew the ratings at the company's request. Before requesting the withdrawal, CSLI had not communicated with Standard & Poor's for nine months.

The ratings on CSLI are based on the company's extremely strong earnings, capitalization, and liquidity.

Outlook

The outlook reflected Standard & Poor's uncertainty about the ultimate structure of the company following its announced merger with Country Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
.

Standard & Poor's expects CSLI's sales to increase 10%-15% per year, mainly because of the enhanced productivity of the independent agents and continued strong demand for the guaranteed and simplified issue life insurance products. CSLI's GAAP GAAP

See: Generally Accepted Accounting Principles


GAAP

See generally accepted accounting principles (GAAP).
 ROE is expected to be 10%-12% in 2004, with 6%-8% annual growth. In addition, capital adequacy and liquidity are expected to remain extremely strong, and the investment portfolio is expected to remain conservative.

Major Rating Factors

-- CSLI's business profile remains good though somewhat limited

in terms of product mix and geographical location. CSLI's core

business is individual life products sold through 300

exclusive multiline agents and more than 4,000 independent

agents targeting the middle-income market in small towns

across 10 southeastern states. CSLI and its parent, Cotton

States Mutual Insurance Co., share the same exclusive

multiline distribution channel as well as most senior

managers, the board of directors, and many operational

functions. Standard & Poor's believes CSLI's business position

is affected by the weaker affiliated property/casualty

companies because of the common name and management. CSLI is

becoming more independent from its affiliated companies Affiliated Companies

A situation that occurs when one company owns a minority interest (less than 50%) in another company.

Also refers to companies that are related to each other in some way.

Notes:
An affiliated company is sometimes referred to as a subsidiary.
 as it

expands the independent agents channel and grows its brokerage

subsidiaries, which give the multiline agents access to

additional life, health, and property/casualty products.

-- Standard & Poor's expects profitability to remain strong, but

it will be affected slightly in 2004 when lower yields

negatively affect the investment income. However, CSLI will

continue to have ROA ROA

See: Return on assets


ROA

See: Right of accumulation


ROA

See return on assets (ROA).
 of about 350%. Solid and improving

profitability is attributed to expense-reduction efforts,

improved distribution channels, fee income from CSLI's two

brokerage subsidiaries, and better-than-expected mortality,

offset by lower investment income.

-- Capitalization is extremely strong, as demonstrated by a

Standard & Poor's capital adequacy ratio Capital adequacy ratio (CAR), also called Capital to Risk (Weighted) Assets Ratio (CRAR)[], is a ratio of a bank's capital to its risk. National regulators track a bank's CAR to ensure that it can absorb a reasonable amount of loss.  of more than 230% as

of year-end 2003. Capital and surplus grew at a compound

annual rate of 4.4% in 1998-2003, reaching $35.1 million as of

Sept. 30, 2003.

-- CSLI's liquidity ratio, based on Standard & Poor's model, is

estimated to be more than 400% as of year-end 2003, which is

considered extremely strong. A high liquidity ratio has been

maintained in the past five years because of the company's

stable liabilities and large amount of marketable securities Marketable Securities

Very liquid securities that can be converted into cash quickly at a reasonable price.

Notes:
Marketable securities are very liquid as they tend to have maturities less than one year, and the rate at which these securities can be bought or sold has
.


Ratings List

Ratings Withdrawn

                                               TO      FROM
Cotton States Life Insurance Co.
 Counterparty credit rating         BBB/Developing/-- BBB/Watch Neg/--
 Financial strength rating          BBB/Developing    BBB/Watch Neg



Complete ratings information is available to subscribers of RatingsDirect, Standard & Poor's Web-based credit analysis system, at www.ratingsdirect.com. All ratings affected by this rating action can be found on Standard & Poor's public Web site at www.standardandpoors.com; under Credit Ratings in the left navigation bar A set of buttons or graphic images typically in a row or column used as a central point that link you to major topic sections on a Web site. If the navigation bar is a single graphic image with multiple selections, it is known as an imagemap. See imagemap. , select Credit Ratings Actions.
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Date:Feb 10, 2004
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