Cotton Incorporated Names DDB as its New Advertising Agency.Business Editors NEW YORK--(BUSINESS WIRE)--Nov. 19, 2003 Cotton Incorporated has named DDB DDB - device independent bitmap as its new advertising agency after an extensive three-month review. DDB was one of the four finalists, which included Publicis, Lowe and Ogilvy & Mather/New York York, former name of Toronto, Canada York, Ont.: see Toronto, Ont., Canada. York, city, England York, city (1991 pop. 123,126) and district, North Yorkshire, N England, at the confluence of the Ouse and Foss rivers. . Says J. Berrye Worsham, Cotton Incorporated president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , "This was a very difficult choice due to the high caliber of the four finalists. What tipped the balance was DDB's creative insight into a key target market for cotton; women ages 18-34. They clearly understand the versatility of this consumer, her lifestyle and the media we need to use in a rapidly changing marketplace." Comments Ira B. Livingston, senior vice president, Consumer Marketing, "Today, Cotton enjoys a 60% market share in the apparel and home textile markets. We acknowledge the huge role the strong advertising from Ogilvy & Mather has had in getting us to this commanding share, and we thank them for our long partnership. Now, with DDB, we feel that we can effectively develop a coordinated strategy of communicating the benefits of cotton to consumers in a multi-media format. This will help cotton maintain its dominance in existing markets while expanding its use in new markets." DDB will be charged with developing an integrated media campaign, one that will include television, print, the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and sales promotions. DDB replaces Ogilvy & Mather/New York, which served as Cotton Incorporated's agency of record for more than 30 years without a review. Cotton Incorporated's 2004 advertising budget is $20 million plus. DDB Worldwide  The of this article or section may be compromised by "weasel words".You can help Wikipedia by removing weasel words. , a unit of advertising conglomerate conglomerate, in business conglomerate, corporation whose asset growth, often very rapid, comes largely through the acquisition of, or merger with, other firms whose products are largely unrelated to each other or to that of the parent company. Omnicom, is one of the world's largest advertising networks. It operates through more than 200 offices in about 100 countries. Cotton Incorporated, funded by U.S. growers of upland cotton upland cotton n. A tropical American plant (Gossypium hirsutum) widely cultivated for the woolly lint that surrounds its seeds. Noun 1. and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. |
|
|||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion