Cotton Incorporated Debuts New Television Advertising Campaign with Agency of Record, DDB.

Business Editors

NEW YORK--(BUSINESS WIRE)--April 13, 2004

Cotton Incorporated will debut its new television advertising campaign this week with the company's new agency of record, DDB.

The first two commercials, "Floating Cotton" and "Mannequins," out of a total of seven, will air on Wednesday evening, April 14, on the WB, Fox, Bravo, HGTV, Lifetime, TBS, TNT, Nick at Nite, The Learning Channel, VH1, E! and Oxygen. During the campaign, the commercials will run on 16 networks aimed at women 18-34, Cotton Incorporated's key target audience.

Says J. Berrye Worsham, Cotton Incorporated president and CEO, "We are very excited about this new television campaign. It marks the beginning of a new era at Cotton Incorporated. Not only does this commemorate our first venture with DDB, but the debut of the new commercials also marks the retirement of 'The Fabric of Our Lives' tagline from our television ads. The focus of the new commercials celebrates women's passion for shopping and for clothes, and demonstrates the important role cotton plays in both."

"We believe we've created a campaign for women that speaks directly to them," says Lee Garfinkel, chairman and chief creative officer of DDB New York. "The new Cotton campaign playfully and positively acknowledges that an important part of being a woman is enjoying your clothes, wanting more clothes and finding great pleasure in shopping for them. Cotton is so dominant in today's clothing that we see an opportunity to directly associate cotton with the fun and joy of shopping."

More than 100 different wardrobe selections appear in the spots - all made of cotton and cotton-rich fabrics. Viewers will be given an opportunity to identify specific wardrobe items by going to Cotton Incorporated's consumer Web site, TheFabricofOurLives.com, which will continue to operate under that name.

Movie theaters will also be used to air one of the commercials, "Floating Cotton," during the launch phase. In addition to the television ads, DDB is charged with developing an integrated media campaign for Cotton Incorporated, one that also includes print, the Internet and sales promotions. In support of the print advertising, an aggressive schedule in more than 15 lifestyle, home and fashion magazines is planned.

Cotton Incorporated's total advertising budget for 2004 is more than $20 million.

Cotton Incorporated named DDB as its new advertising agency in November 2003, after an extensive three-month review. DDB replaced Ogilvy & Mather/New York, which served as Cotton Incorporated's agency of record for more than 30 years.

DDB Worldwide, a unit of advertising conglomerate Omnicom, is one of the world's largest advertising networks. It operates through more than 200 offices in about 100 countries.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton.

The commercials can be viewed through the following link: http://www.cottoninc.com/newTVspots