Cott.Cott confirmed last week that it has received notice of a reduction in shelf space and merchandising support for Wal-Mart's private label carbonated car·bon·ate tr.v. car·bon·at·ed, car·bon·at·ing, car·bon·ates 1. To charge (a beverage, for example) with carbon dioxide gas. 2. To burn to carbon; carbonize. 3. To change into a carbonate. soft drinks in the U.S., including Sam's Choice Sam's Choice is a private label brand created by Cott Beverages for Wal-Mart discount stores, supercenters, and neighborhood markets. The brand was introduced as "Sam's American Choice" in 1991 and has since been shortened to simply "Sam's Choice". , the retailer brand produced by Cott. The statement was issued after a report from beverage industry newsletter Beverage Digest surfaced that said Cadbury is likely gaining Wal-Mart shelf space for its Royal Crown and Diet Rite Diet Rite is a brand of no-calorie soft drinks originally distributed by the RC Cola company. It was the first diet soda to be sold. It was introduced in 1958 and initially released as a dietetic product, but was marketed to the general public as a healthful beverage in 1962. soft drinks at the expense of Sam's Choice. In the statement Cott went on to say that 2008 programs have not yet been finalized See finalization. , and that Cott is still actively negotiating with Wal-Mart appropriate space allocation and other merchandising programs associated with Sam's Choice brands. |
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