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Costco Teams with Yahoo! and Spinway To Launch Free Internet Service.


Business Editors/High-Tech Writers

ISSAQUAH, Wash. & SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif.--(BUSINESS WIRE)--Sept. 18, 2000

Costco and Yahoo! Align to Leverage Online and Offline Resources;

Costco Free Unlimited Internet Access See how to access the Internet.  Now Available

Exclusively to Costco Members

Costco Wholesale Corporation (Nasdaq:COST), a leading warehouse club operator, Yahoo! Inc. (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), a leading global Internet communications, commerce and media company, and Spinway Inc., a leading provider of co-branded, free dial-up Internet access See dial-up.  and premium online advertising solutions, today announced the launch of Costco Free Unlimited Internet Access, exclusively for Costco's 25 million members in the U.S. In addition, Costco has entered into a Fusion Marketing agreement with Yahoo! to extend its e-commerce platform and become a premier merchant on Yahoo!(R). This agreement marks a significant alliance between leading retailer Costco, and Yahoo!, a global Internet company.

Through Costco Free Unlimited Internet Access, Costco members gain free Internet access as an added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 to their membership -- a savings of hundreds of dollars per year for comparable paid Internet Service Provider Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 (ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
) access. In addition, users of the Costco/My Yahoo! co-branded Web site will receive special up-to-the-minute news on new Costco programs, products and events, as well as a direct link to Costco.com, Costco's e-commerce Web site. In addition to the free Internet access, Costco.com provides visitors with an extensive selection merchandise as well as site features that allow the consumer a one-stop, user-friendly shopping encounter. Costco.com features high-quality, brand-name products including computers, electronics, fine jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
, books, CDs, DVDs, appliances, and services.

"At Costco, we are continuing our tradition of offering extra value to our members by offering a quality Internet service with Yahoo! and Spinway for free," says Jim Sinegal, president and chief executive officer of Costco Wholesale Corporation. "This service gives our 25 million loyal U.S. members easy access to the Internet and valuable online resources and tools, as well as products featured at costco.com that may not be available at our warehouses."

Costco Free Unlimited Internet Access is available via CD-ROMs distributed at Costco locations nationwide and is downloadable directly from costco.com. Costco will actively market the new ISP service using displays in its 237 U.S. warehouses, direct mail and its member magazine, The Costco Connection Costco Connection is a magazine sent free to members of the warehouse club Costco and includes articles which regularly tie into the corporation along with business, political, health, and social articles. . Spinway will provide the ISP infrastructure and customer support for the service. The agreement will also provide Costco members with access to Yahoo!'s suite of personalized tools and services including a co-branded Costco/My Yahoo! start page (http://costco.my.yahoo.com), Yahoo! Mail A free, Web-based e-mail service from Yahoo!. It includes Yahoo! Messenger, which alerts you if you have mail and also provides voice chat. See Yahoo! Messenger.  (http://mail.yahoo.com), Yahoo! Messenger Yahoo!'s instant messaging (IM) service, which includes text messaging, voice calling and file sharing. The IM client includes Internet radio and the regular phone calling at rates as low as one cent per minute. Starting with Version 8.  (http://messenger.yahoo.com) and Yahoo! Companion (http://companion.yahoo.com), as well as local news, sports, stocks and entertainment information.

"We're pleased to enter into this innovative relationship with Costco and look forward to leveraging Yahoo!'s online platform with Costco's offline brand strength and loyal customer base," said Anil Singh, chief sales and marketing officer, Yahoo! Inc. "The agreement with Costco and Spinway is yet another example of our commitment to offer a great breadth and depth of high-quality products and services to our millions of users. Costco is the latest select brand leader to choose to communicate and transact online through Yahoo! Fusion Marketing. Yahoo! Fusion Marketing allows any company to build an audience, communicate with that audience and sell to them online."

Through Costco's partnership with Spinway, Costco members are given one of the highest-rated Internet access services available with fast, reliable connections; 24-hour customer support; and thousands of local access numbers nationwide. The service is designed to be easy to use, as millions of consumers using Spinway's service are accessing the Internet for the first time. In addition, Spinway ensures the quality of the consumers' online experience by protecting user privacy and only allowing advertisements to be downloaded when the consumer's Internet connection is inactive.

"Spinway is pleased to be working with Costco and Yahoo! to offer a high-quality, free service to millions of loyal Costco members, who are an important addition to our network," says Steve Seabolt, chairman and chief executive officer, Spinway, Inc. "Spinway's co-branded free ISP See free Internet service.  service enables Costco to develop direct one-to-one relationships with its members to increase online brand awareness and to provide information on what's happening at Costco locations."

As a premier merchant on Yahoo!, Costco will be promoted on various properties throughout the Yahoo! network, including Yahoo! Messenger, Yahoo! Mail and My Yahoo!. In addition, Costco will be a featured store on Yahoo! Shopping and will receive placement throughout a number of categories, including Home and Garden; Food and Beverages F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. ; and Health and Wellness; Computers; Electronics; and Toys and Games. Yahoo! Shopping's position as a leading commerce destination serves as an ideal distribution channel for merchants and content providers and allows retailers such as Costco to reach millions of consumers -- the world's largest Web-based purchasing audience.

About Costco

Costco (Nasdaq:COST) headquartered in Issaquah, Washington Issaquah (King County]], Washington, United States. The population was 11,212 at the 2000 census.

Based on per capita income, one of the more reliable measures of affluence, Issaquah ranks 25th of 522 areas in the state of Washington to be ranked.
, operates an international chain of membership warehouses that carry quality, brand-name merchandise at substantially lower prices than typically are found at conventional wholesale or retail sources. The warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale and for everyday business use. Qualified individuals also are allowed to purchase for their personal needs. Costco began its online presence in 1995 with an informational Web site and in November 1998 began conducting e-commerce at costco.com. The Web site offers a wide selection of brand-name merchandise and services. Some of the product categories include computers, electronics, floral delivery, fine jewelry, clothing, books, CDs and DVDs, travel packages and products.

With more than 33 million Costco cardholders worldwide and 80,000 employees, the company's sales for fiscal year 2000 exceeded $31 billion. Costco currently operates 332 warehouses, that includes 237 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , 59 in Canada, 10 in the United Kingdom, three in Korea, three in Taiwan, one in Japan, as well as 19 in Mexico with a joint venture partner.

About Yahoo!

Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 156 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming See streaming video and video stream. , store hosting and management, and Web site tools and services. The company's global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Canada and the United States The United States and Canada share a unique legal relationship. U.S. law looks northward with a mixture of optimism and cooperation, viewing Canada as an integral part of U.S. economic and environmental policy. , and is headquartered in Santa Clara, Calif.

About Spinway

Incorporated in January 1999, Spinway, Inc. (www.spinway.com) is enabling Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  to live up to its potential as the most powerful medium in the advertising industry. Spinway is rapidly establishing its advertising network by partnering with offline brand-leaders to co-brand their free ISP services. To enrich its co-branded free Internet access offering, Spinway has recently teamed with Yahoo! Inc., its preferred partner for content including personalized start pages and email. In seven months, Spinway has obtained over 5 million consumers, making it the fastest growing free ISP in history. Spinway offers advertisers a new approach to online advertising that uniquely targets consumers by demographics, psychographics psy·cho·graph·ics  
n.
1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.

2. (used with a pl.
, geographics, time-of-day and keywords. Spinway's proprietary advertising technology tracks advertising impressions and enables full motion video ads to run while consumers are connecting to the service without any performance impact. Spinway does not sell its subscribers' personal information to advertisers.

Note to Editors: Yahoo!, the Yahoo! logo and Yahoo! Fusion Marketing are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 18, 2000
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