Costco Stores to Now Carry Baja Bob's Refreshing Low-Carb Bar Mixes.

Lifestyle Editors/Business Editors

SAN DIEGO--(BUSINESS WIRE)--May 5, 2004

Baja Bob's(R) Low-Carb Bar Mixes(R) (www.bajabobs.com) announced today that Costco stores will now be carrying their line of low-carb drink mixes at select locations in the Pacific Northwest. In order to meet the demand of those members seeking low-carb alternatives, Costco will now offer Baja Bob's Low-Carb Margarita mix in a special twin-pak of two 1.75 liter (1/2 gallon) bottles. The growing popularity of the low-carb lifestyle, combined with Baja Bob's great taste, has helped to push this low-carb drink mix leader into mainstream supermarkets and other mass merchants. Already selling well in select Albertson's, Safeway, Bed Bath & Beyond and independent grocery stores, Baja Bob's spokespeople say they expect strong response to their latest availability at select Costco locations.

Costco will initially be carrying the Original Margarita flavor; however, Baja Bob's mixes are also in Wild Strawberry Margarita, Desert Key Lime Margarita, Lean & Mean Bloody Mary, Crazy Caribe Pina Colada Loco Lemon Sweet & Sour, and Maui Madness Mai Tai. These Baja Bob's Original Low-Carb Drink Mixes are made with Splenda(R), an alternative sweetener made from real sugar. Baja Bob's drink mixes contain approximately 60-percent fewer calories than traditional mixes and average only one gram of carbs -- even with the tequila. Compare this to 20-30 grams of carbohydrates in traditional corn syrup mixes. By sweetening their products with Splenda, Baja Bob's has created authentic-tasting drinks that are full of flavor without the corn syrup and no "chemical" after-taste. The bar mixes are perfect for people watching their weight or for those who are watching their sugar intake for health reasons.

"The natural and fruity taste of Baja Bob's Original Bar Mixes makes us a big hit with health-conscious shoppers," said co-owner and co-founder Craig Cook. "We are thrilled that consumers will have yet another high-profile location where they can find our drink mixes. The Costco name represents value and quality and we're proud that they will be offering our products to their shoppers."

Initially, Baja Bob's products will be available in neighborhood Costco locations in Washington (Seattle, Kirkland, Silverdale, Bellingham, Federal Way, Issaquah and Tumwater), Oregon (Medford and Bend) and Montana (Missoula).

About Baja Bob

Baja Bob's(R) was started by a group of friends who were looking for low-carb solutions that would realistically fit into their lives. The group perfected the mixes and now produces them in San Diego. Baja Bob's(R) can be found in virtually every low-carb Internet store, the Atkins Catalog and numerous nationwide retailers. For more information, visit their Web site, www.bajabobs.com.