Costco Doubles Canadian Distribution of Gourmet Refrigerated Pasta Products by Monterey.SALINAS Salinas, city, United States Salinas (səlē`nəs), city (1990 pop. 108,777), seat of Monterey co., W Calif.; inc. 1874. It is the shipping and processing center of a fertile valley famous for its grain and lettuce. , Calif.--(BUSINESS WIRE)--July 16, 1998--Monterey Pasta Co. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :PSTA PSTA Pinellas Suncoast Transit Authority (Florida, USA) PSTA Pennsylvania Science Teachers Association PSTA Professional Surfing Tour of America PSTA Pennsylvania State Troopers Association ) announced today it expects to double its present Costco Canadian distribution. "Costco Canada has agreed to add five more items," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. R. Lance Hewitt, president and chief executive officer of Monterey Pasta. "We have developed new large-sized dinner raviolis filled with unique and flavorful ingredients. They feature interesting fillings such as artichoke artichoke, name for two different plants of the family Asteraceae (aster family), both having edible parts. The French, or globe, artichoke (Cynara scolymus or gorgonzola cheese, for example," said Hewitt. "Costco sees these new restaurant-type raviolis as a logical extension of our products already found in more than half of their 21 Canadian stores. Repeat purchases by Canadians are what is driving this expansion," said Hewitt. "Monterey Pasta Co. is pursuing a strategy of following a demographic niche wherever it leads," said Hewitt. "Recently it was to the Caribbean. In this case it is Canada. In both instances we have benefited from the local expertise of our large U.S. customers." Monterey Pasta manufactures refrigerated re·frig·er·ate tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates 1. To cool or chill (a substance). 2. To preserve (food) by chilling. fresh gourmet pasta and sauces at an integrated 37,666 sq. ft. corporate/manufacturing facility in Salinas. The company is traded publicly on the NASDAQ exchange under the symbol PSTA. Monterey Pasta continues introducing unique and full-flavored products targeted at upscale demographics. Recent innovations include Lobster Ravioli and Chile Cilantro Ravioli with Southwestern Chicken Filling.
CONTACT: Monterey Pasta Co., Salinas
PRESIDENT/CEO
R. Lance Hewitt, 408/753-6262
EXECUTIVE ASST.
Vince Guarino, 408/753-6262
or
Coffin Communication Group
PRESIDENT
Bill Coffin, 818/789-0100
PARTNER
Sanjay Sabnani, 818/789-0100
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