Costa Vida's Twitter Promotion Creates Tsunami of Excitement.Mobile Phone Offer for Free Burrito Grows From 80 to 42,000 Messages in One Day SALT LAKE CITY -- Costa Vida, known for its Baja-inspired, always fresh meals, sent a one-day-only offer for a free sweet pork pork, flesh of swine prepared as food, one of the principal commodities of the meatpacking industry. Pork has long been a staple food in most of the world, although religious taboos have limited its use, especially among Jews and Muslims. Big Kahuna (person) kahuna - /k*-hoo'n*/ (From the Hawaiian title for a shaman) An IBM synonym for wizard or guru. Burrito on Feb. 17, 2009 to its 80 fans on the social media site Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. (@CostaVida), and within hours the virtual coupon had been forwarded using Twitter to more than 15,000 people, with more than an estimated 42,000 Costa Vida messages delivered that day online and through mobile phones. Dubbed dub 1 tr.v. dubbed, dub·bing, dubs 1. To tap lightly on the shoulder by way of conferring knighthood. 2. To honor with a new title or description. 3. the Sweet Pork promotion, Costa Vida required customers to have the electronic coupon on their mobile phone, which drove more than 2,500 people to one of Costa Vida's 21 locations for a free sweet pork burrito. The promotion was created as a kickoff to Costa Vida's online community program, designed to communicate with and reward existing members, as well as encourage new Costa Vida fans to sign-up. Mobile phone Twitter followers followers see dairy herd. of Costa Vida jumped from 80 fans to more than 450 in one day. "This mobile phone and social media campaign demonstrates the viral power we can tap into with Costa Vida's fans who love our food and are extremely loyal because of the passion we put into everything we do," said Costa Vida CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Nathan Gardner. "Costa Vida's online community creates another way for Costa Fans to connect with our brand. Our first major Twitter initiative also helped encourage new customers to try us - many of whom are now registered Costa Vida Fans." The Sweet Pork Burrito promotion was designed to test the effectiveness of leveraging social media Web sites like Twitter and Facebook in brand building and in driving restaurant traffic. Customers responded immediately by posting comments on Twitter about the promotion and forwarding the offer to friends via mobile phone who also love Costa Vida. The promotion was so successful, Costa Vida had to send multiple Twitter updates with instructions for how new Costa Vida Fans could redeem redeem v. to buy back, as when an owner who had mortgaged his/her real property pays off the debt. The term also refers to paying the amount due and all charges after a foreclosure (due to failure to make payments when due) has begun. the one-day coupon for a free sweet pork Big Kahuna Burrito. In addition to driving traffic and encouraging new customers to try Costa Vida, the promotion is also proving to be successful in generating repeat business. Brock brock n. Chiefly British A badger. [Middle English brok, from Old English broc, of Celtic origin.] Nyborg, whose visit to Costa Vida was his first, received the mobile Free Pork Burrito message just before dinner, which drove him to try Costa Vida's Big Kahuna burrito at the Roseville, Calif. location. "When I was at Costa Vida for the free burrito promotion, I remembered I had a business lunch where I am presenting to 55 people next week," said Nyborg. "I had never scheduled a lunch with Costa Vida before. My office is looking forward to Costa Vida food next week almost as much as I am!" Anyone can follow Costa Vida on Twitter for future Costa Vida news and promotions by visiting www.twitter.com/costavida, and can sign-up to be a Costa Vida Fan by visiting http://www.costavida.net/community/. Costa Vida is planning to open a new location in American Fork, Utah American Fork is a city in Utah County, Utah, USA, at the foot of Mount Timpanogos in the Wasatch Range, north of Utah Lake. As of the 2000 census, the city population was 21,941 and was estimated at 22,387 in 2004. It has been rapidly growing since the 1970s. in March, and Queen Creek, Arizona Queen Creek is a town in Maricopa County and Pinal County, Arizona, United States. The population was 4,316 at the 2000 census. According to 2005 Census Bureau estimates, the population of the town is 16,628. in April. ABOUT COSTA VIDA Costa Vida is a fast casual restaurant inspired by the fresh tasting foods and vibrant lifestyle of the Baja Peninsula. Costa Vida's food is created every day from scratch using only hand-selected, quality ingredients. The menu offers a variety of made-to-order items such as tacos, burritos, enchiladas, salads and deserts. As a growing and successful brand, Costa Vida also offers exciting and fun franchise business opportunities. For more information, visit www.costavida.net. |
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