Cost is the Major Factor Influencing a Consumer's Decision When Buying Frozen Meals.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c38244) has announced the addition of Frozen Meals in the United States to their offering.

Consumers are demanding more information about their meal choices and becoming more selective. As consumers prepare fewer meals at home, and the profitability of servicing these consumers is rising, increased competition for their dollars is being seen from in-store delis, restaurants, and take-outs.

In such a tight market, up-to-date consumer research is the best way to attract today's discerning consumer. Demographics certainly affect frozen meal purchase. Younger households tend to consume fewer frozen meals, while households with older respondents tend to consume higher quantities of frozen meals. Ethnicity skews are apparent, with Asian respondents being the least likely to consume frozen meals. Larger households are more likely to have higher consumption of frozen meals.

This consumer research shows that price is the primary factor in making a decision about frozen meal purchase. With an abundance of competitive options available to them, consumers are looking for value, package size which meets their family needs, confidence from a strong brand name, and nutritional balance.

For the purposes of this report, frozen meals (FMs) are defined as complete meals or entrees that are pre-cooked and frozen. FMs usually include a side dish and require minimal preparation or cooking time. Rice, pasta, noodle and vegetable dinners in "bowls" are included.

This report contains US IRI InfoScan data.

Companies Mentioned

--Nestle USA

--ConAgra

--Heinz Foods

--Pinnacle Foods Group

--Luigino's Inc.

For more information visit http://www.researchandmarkets.com/reports/c38244