Cost Plus World Market Premiers Its Third Store in Houston; West Coast Retailer Opens Its 59th Store.HOUSTON--(BUSINESS WIRE)--Jan. 29, 1997--Cost Plus, Inc. will premiere its third winning combination of Home Decor and Home Entertaining "World Market" stores on Thursday, February 6 at 9 a.m. This addition will mark the third store in Houston and the 59th store for Cost Plus which currently operates in 9 western states and Illinois. Cost Plus World Market, opening near Willowbrook Mall Willowbrook Mall can refer to three different shopping malls in North America:
pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. and furniture imported from more than 50 countries around the world. Cost Plus targets its product selection to reflect the broad consumer trends in the 1990's which include an emphasis on more casual lifestyles, an increased investment in the home and greater focus on value. The company's four key product categories include (1) home decor including furniture, rugs and baskets, (2) tabletop items including glassware, ceramics and kitchen, (3) gift items such as bath accessories, candles and seasonal items and (4) consumable items such as wine, gourmet foods, coffee and teas. The company believes that breadth and depth of assortment in its selected casual living categories position Cost Plus as a destination store. "We believe a spicy combination of competitively priced international home furnishing and gourmet food and wine is the recipe for success," said Ralph Dillon, Cost Plus Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Nowhere is this more true than Houston. "The demographics of the Greater Houston Houston–Sugar Land–Baytown is a 10-county metropolitan area defined by the Office of Management and Budget. It is located along the Gulf Coast region in the U.S. state of Texas. area are a perfect match for Cost Plus World Market." The Willowbrook store is a 19,000 square foot showcase of living cultures, that can be navigated from a single starting point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the : the compass rose A graduated circle, usually marked in degrees, indicating directions and printed or inscribed on an appropriate medium. etched into the floor as you enter. Stocked with Adj. 1. stocked with - furnished with more than enough; "rivers well stocked with fish"; "a well-stocked store" stocked furnished, equipped - provided with whatever is necessary for a purpose (as furniture or equipment or authority); "a furnished apartment"; international treasures, shoppers are in for a treat no matter which direction they turn. The eclectic collection includes hand-crafted iron candle-holders from India, 22 kinds of olive oil olive oil, pale yellow to greenish oil obtained from the pulp of olives by separating the liquids from solids. Olive oil was used in the ancient world for lighting, in the preparation of food, and as an anointing oil for both ritual and cosmetic purposes. , 250 labels of wine, hand-carved masks from Ghana, Re-cycled wood furniture made in Indonesia, handmade birdhouses, kitchen utensils, hand-painted ceramics from Italy and more. Small Indulgences "Cost Plus buyers rummage through kasbahs, marketplaces and covered bazaars from Buenos Aires to Marrakech with, what I call, the small indulgences rule, in mind," said Pat Belardi, Cost Plus vice president of Merchandising. "The Cost Plus shopper has little free time and many influences competing for his or her disposable income disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also . Our customers want to leave our store with an item they feel is a reward for their hard work, will set them apart from their friends, and will not break the bank; these are small indulgences." Hundreds of customers will celebrate the Grand Opening with civic leaders and Cost Plus employees. Among the activities planned is a personal appearance by master chef, Martin Yan of public television's cooking show, "Yan Can Cook Yan Can Cook was a Chinese cooking show starring Martin Yan that showed recipes for stir frying and other traditional Chinese dishes. Its famous catch phrase was "If Yan can cook, so can you!" Often followed by the gag "If Yan can't, then neither can you. ." Chef Yan will do a cooking demonstration and cookbook signing on Thursday, February 6th from 12 - 2 p.m. The international sounds of "The Gypsies" will be featured also on Thursday from 8:30 a.m. - 11:30 a.m., and numerous gourmet food tastings from Thai Kitchen, Mezzetta Vegetables, Ghiradelli Chocolate, and much more. Cost Plus was founded in 1958 when a San Francisco businessman blended his passion for travel and retail by selling shiploads of hand-woven wicker. In addition to Willowbrook, Cost Plus plans to open their first store in Wisconsin in Madison on Thursday, February 13th, and 10 more stores throughout the United States in 1997. CONTACT: Cost Plus World Market Christine Hildebrand, 510/893-7300 ext. 3503 |
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