Cost Effective E-Mail Campaigns Introduced to B2B and B2C Markets by AllSoldOut.com; New 'EmailFactory.com' site revolutionizes direct email marketing.Business Editors/Hi-Tech Writers ARLINGTON, Va.--(BUSINESS WIRE)--Sept. 7, 2000 AllSoldOut.com, Inc., E-commerce Catalyst Developers, is transforming customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) with EmailFactory.com, a website that improves email marketing by moving the management of email campaigns and online promotions to the web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . AllSoldOut developed EmailFactory (http://www.EmailFactory.com) as an Application Service Provider (ASP) service to bring robust, low cost, viral email The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. marketing functionality to a broader market. Previously, high development costs and high demands on servers made such powerful marketing tools unavailable to small- and mid-sized enterprises (SME (1) (Small and Medium-sized Enterprise) See SMB. (2) (Subject Matter Expert) An individual who is well-versed in the policies and procedures of a particular department or division. ). By moving EmailFactory.com to a web-based ASP model, AllSoldOut makes email marketing less expensive and more manageable for every sized business to participate. "Email Factory enables us to bring small and mid-sized enterprises technology that was, until now, out of their reach and offer all companies a level of control and precision that was previously not possible," said Harold Kraft, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AllSoldOut.com. "Providing a less expensive ASP model to access the benefits of email marketing, while keeping the customer in complete control of their own lists revolutionizes online marketing. Not only do we provide customers with the functionality, but we help them with privacy concerns, netiquette (NETwork etIQUETTE) Proper manners when conferencing between two or more users on an online service or the Internet. Emily Post may not have told you to curtail your cussing via modem, but netiquette has been established to remind you that profanity is not in good form over and other aspects of permission marketing to help ensure their success." EmailFactory.com's easy-to-use interface allows for easy management of multiple marketing lists and online promotions and contests, ensuring that opt-in participants only receive the information they want. "What Email Factory brings to my website is the ability to tap into the Internet's ease and speed of communication to accomplish my marketing objectives," says Dr. Barry Cohen Barry Cohen is a former Australian politician. He was the federal member for the seat of Robertson from 1969 until his retirement in 1990. During the 1980s, he was Minister for Arts, Heritage and Environment under the Labor government of Prime Minister Bob Hawke. , EmailFactory client and CEO of TotalSkinCare.com. "I have increased my customer base and regularly release pertinent information - all without burdening my servers or hiring additional staff to implement the service." For more information about the E-commerce catalyst, EmailFactory, go to http://www.emailfactory.com or email Dan Dawes at dan_dawes@allsoldout.com. |
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