Cosmopolitan and Maybelline New York Set Guinness World Record for Most 'Kisses for the Troops' Collected in a Day.

On Veterans Day More Than 1,800 Kisses Collected in NYC to Benefit the USO 

AnnaLynne McCord Donates First Kiss

NEW YORK -- Cosmopolitan Magazine and Maybelline New York set out to collect "Kisses for the Troops" on Veteran's Day, Wednesday, November 11th to benefit the USO of Metropolitan New York with AnnaLynne McCord (90210's Naomi Clark) donating the first kiss. A Cosmo Kisses for the Troops Van visited various spots in New York City with uniformed personnel and asked consumers to kiss a postcard resulting in more than 1,800 kisses collected. The kisses will ultimately be delivered to servicemen overseas.

"Tons of kisses were collected today, says Donna Kalajian Lagani, publisher, Cosmopolitan. "We're thrilled to enlist the help of Maybelline and New Yorkers to help us set a Guinness World Record and support the troops at the same time."

Cosmopolitan and Maybelline donated one dollar for each kiss collected to the USO and set a brand new Guinness World Record for the most lip prints collected in 12 hours on Guinness World Record Day.

"As we can attest, our troops overseas greatly appreciate messages from home or tokens of appreciation," stated Brian Whiting, President and CEO, USO Metropolitan New York. "Receiving kisses from supporters stateside are a huge morale booster and we appreciate all that Cosmo and Maybelline New York has done to give back."

"Guinness World Records Day is recognized as a day for people to come together, celebrate the record breaker in everyone and take part in an extraordinary achievement," Craig Glenday, editor Guinness World Records. "We're delighted to be able to recognize Cosmopolitan Magazine and Maybelline New York's efforts in setting a new Guinness World Record for the largest collection of lip print kisses."

Maybelline New York provided various shades of ColorSensational lipcolor in the Cosmo Kisses for the Troops Van to create the lip prints.

"We were so excited to see so many New Yorkers come out to kiss a postcard to show their support for our troops overseas with Maybelline New York ColorSensational lipcolor! says David Greenberg, President Maybelline New York. Setting a new Guinness World Record and supporting the great work the USO does has been Sensational!"

About Cosmopolitan

Cosmopolitan (www.cosmopolitan.com) is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month, and one of Advertising Age's "A List" Top Ten magazines of 2009. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with Cosmopolitan mobile (m.cosmopolitan.com). In addition to its U.S. flagship, Cosmopolitan publishes 58 editions around the world. Hearst Magazines is a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 19 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (75.6 million total adults, according to MRI, Spring 2008).

About the USO

The USO (United Service Organizations) lifts the spirits of America's armed forces and their families. We provide a touch of home to troops wherever they serve through centers at airports and military bases around the world, top quality entertainment and innovative programs and services tailored to meet the needs of troops and their families. The USO is not a government agency and relies on the generosity of the American people. For more information, please visit www.usonyc.org.