Cosmogirl.com and Esquire.com Join DoubleClick's Select Entertainment and Youth Network; DoubleClick to Exclusively Represent These Premium Hearst Magazines Brands.Business & High-Tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. Editors NEW YORK--(BUSINESS WIRE)--June 26, 2000 DoubleClick For the computer term, see double-click. DoubleClick is a company that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc. Inc. (Nasdaq:DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), the leading global Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. solutions company, announced today the addition of two Hearst Web sites, Cosmogirl.com and Esquire.com, to DoubleClick's Select Entertainment and Youth Network. This marks a continuation of DoubleClick's relationship with Hearst since representing Popular Mechanics beginning in 1998. In addition, this partnership marks the first time ads will be served on Cosmogirl.com. DoubleClick's Select Network represents premium Web sites in exclusive advertising and sponsorship sales relationships. "The addition of Cosmogirl.com and Esquire.com, two leaders in their respective categories, extends the Network's content offering with two established brands," said Justin McCarthy For the American historian, see . Justin McCarthy (22 November 1830 – 1912) was an Irish politician, historian and novelist. He was born in Cork, and was educated at a school there. He began his career as a journalist, aged 18, in Cork. , Publisher, DoubleClick Entertainment and Youth Network. "This allows us to offer advertisers the ability to market to a very loyal audience." Designed for female teens 13-18, Cosmogirl.com has over 5.5 million page views and over 425,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. per month. CosmoGIRL! is a brand with one editorial vision that is distributed through two mediums - print and electronic. This fully integrated Web site complements the magazine and is a teenage girl's guide to relationships, fashion, beauty, fitness, and health with a unique focus on empowering the "inner girl." Cosmogirl.com offers exclusive interactive features including Boy O Meter, Book Club, chats with editors, cyber (1) From "cybernetics," it is a prefix attached to everyday words to add a computer, electronic or online connotation. The term is similar to "virtual," but the latter is used more frequently. See virtual. beauty and behind the scenes looks at CosmoGirl! Cover shoots. "Cosmogirl.com is pleased to partner with DoubleClick for our first ad representation because of their leading understanding of the teen category," said Donna Kalajian, Group Publisher, Cosmopolitan cos·mo·pol·i·tan adj. Growing or occurring in many parts of the world; widely distributed. n. A cosmopolitan organism. . "DoubleClick will enable us to form relationships with advertisers who are interested in most effectively reaching this audience." With 2.8 million monthly impressions, Esquire.com is designed to be a lively online destination geared to lifestyle interests of affluent, sophisticated men. The site features online editions of some of Esquire's most popular editorial franchises, including a gallery of Women We Love, weekly Dubious Achievement Awards, and the EsquireGuide style service section. The site also includes original content such as Drinks Database with over 150 recipes and entertaining background. "DoubleClick offers a unique combination of media and technology expertise, which makes them a perfect partner to manage our online advertising needs," said Valerie Salembier, Publisher, Esquire. "The DoubleClick solution will allow us to offer our advertisers unique and efficient targeting." Cosmogirl.com and Esquire.com join a Network of over 1200 publishers including TeenMag.com, TeenMovieline.com, LIFEmag.com, and AandE.com. All sites in the DoubleClick Network use the DART (Dynamic Advertising Reporting and Targeting) ad serving technology. DART gives customers 22 targeting criteria from which to choose in determining who sees a particular ad. Along with this level of targeting, DART provides sites and advertisers extensive feedback on the performance of their ads. About Esquire and CosmoGIRL! Esquire and CosmoGIRL! are published by Hearst Magazines, a unit of The Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. , and the world's largest publisher of monthly magazines, with 16 U.S. titles and 99 international editions distributed in more than 100 countries. Of these, Hearst publishes nine monthly magazines in the United Kingdom through its wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , The National Magazine Company Limited. About DoubleClick Inc. DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has Global headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains over 40 offices around the world. |
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