CosmoCom Selected By Westwood College to Improve Admissions Communications; CosmoCall Universe Version 4.5 On-Demand Contact Center to Serve 18 Campuses Across 5 States.

MELVILLE, N.Y. -- With college admissions at record levels, institutions such as Alta Colleges Inc, the parent company of Westwood College, are turning to new technologies to effectively manage the enormous volume of telephone calls, emails and Web-based inquiries they receive. With 18 colleges located across five states and a growing online campus, Alta chose CosmoCom's CosmoCall Universe Version 4.5 to enable it to better manage communications and raise the level of its responsiveness to current and prospective students.

Now students can dial a local or national toll-free phone number, send email, or visit individual college Web sites, and their inquiries will be seamlessly routed to one of 450 admissions representatives located in one of three contact centers in Colorado. The new "virtual contact center" will improve the ability of Westwood's admissions representatives to guide prospective students through the admissions process and through campus and course selection efficiently and cost-effectively. The project encompasses a number of industry trends including virtualization, self-hosting, and the unified use of multiple communication channels.

"Westwood College has long been a proponent of applying the best practices in Customer Relationship Management with the goal of improving the customer experience for students and prospective students," explained Segar Annamalai, CIO of Alta Colleges. "With CosmoCom's unified approach to multi-channel communication, we will be able to provide an even higher level of service, while gaining efficiency by making one virtual contact center out of our three locations that now function as completely separate entities."

"Westwood is creating excellence in customer care using the self-hosting paradigm to maximize efficiency and cost effectiveness," commented Ari Sonesh, CosmoCom's Chairman and CEO. "We fully expect its solution to be exemplary, and we are pleased and proud to be providing the core technology to enable what is sure to be a very valuable contribution to their continued success and growth."

Westwood's three existing contact centers in the Colorado cities of Denver, Westminster, and Colorado Springs, evolved independently for different purposes at first, but with Westwood's growth now have increasingly overlapping functions.

Westwood will be able to maintain its different telephone numbers, different Web sites with built-in contact options, and different e-mail addresses, but all of these will be under the control of a single routing intelligence hosted in Alta's Colorado data center and serving all three locations. Inquiries can be routed to any appropriately skilled agent in any contact center for immediate answer (inbound) or callback (outbound). The contact center will be integrated with Alta's implementation of PeopleSoft, which it has adapted to the higher education environment.

About Alta Colleges

Alta Colleges, Inc., is headquartered in Denver, Colorado and is the parent company to Westwood College, Westwood College of Aviation Technology and Westwood Aviation Institute. Westwood will enroll more than 16,000 students at its eighteen campuses in California, Colorado, Georgia, Illinois, Texas as well as Westwood Online. Alta also owns Test Services, Inc. a franchisee of The Princeton Review, offering test preparation services to high school and college students in many markets across the United States.

About CosmoCom

CosmoCom(TM) provides an all-IP, universal access contact center system that is the hosting platform of choice for more top tier network service providers worldwide than any other product of its kind, and is fast becoming a favorite for service provider customer care applications. Its flagship product, CosmoCall Universe(TM), is a unified contact center that includes ACD, IVR, CTI, predictive dialing, multimedia recording, interaction history, and administrative tools. The high--capacity, high availability, multi-tenant platform supports multi-channel contacts including voice and video telephone, email, voice mail, and internet. CosmoCom's Virtual by Design(TM) architecture enables companies to move beyond geographic limitations to self-host and virtualize all contact center operations across the enterprise. Network service providers use CosmoCall Universe to offer hosted Contact Center On-Demand(TM) services to their clients, and also as their own customer service platform. CosmoCom customers include service providers such as BT, Cable & Wireless, Deutsche Telekom, ePLDT, France Telecom, KT, NTT, Japan Telecom, Eagle IP, and VSNL. For more information, please visit www.cosmocom.com.

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