Cosmic Blender Joins Broad Street - Boston to Create '21st Century Creative Services Agency' Serving New England Market.Business Editors BOSTON--(BUSINESS WIRE)--Sept. 23, 2002 Cosmic Blender, an award-winning developer of video and interactive learning and marketing solutions, has merged with the Boston office of Broad Street Inc., the global strategic and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
David H. Dreyfuss, Broad Street's founder, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said, "This merger adds an exceptionally strong creative team to the Broad Street family, enhancing the services we've been providing for the past 20 years to New England companies such as Biogen, John Hancock, and Houghton-Mifflin. Clients today want a multi-disciplined expertise, and we believe our offering is the model for the creative services agency of the 21st century." "We're looking forward to being part of a company that represents the evolution of the marketing communications agency model," explained Cosmic Blender's President and founder Bill Churchill. "Our strength in applying storytelling, creativity and technology to customized e-learning solutions, combined with Broad Street's complementary services and global resources, will create a robust company uniquely positioned to help our clients meet their complex communications challenges." Broad Street - Boston's General Manager Lee Rubenstein commented, "We intend to change the face of corporate communications, marketing and learning by redefining how a partner who delivers creative, service, and strategy ought to perform. The merger with Cosmic Blender strengthens our presence in this market and significantly expands the capabilities we offer our clients." Cosmic Blender is an 18-year-old digital media agency that develops media-rich interactive marketing and learning solutions, delivered via the web, CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , video, and PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). , for major corporations such as Avid Technology, Converse, Deloitte & Touche, Royal Caribbean Cruise Lines, Starwood Hotels and Staples. Broad Street Inc., founded in 1981, is a creative services agency specializing in the planning and execution of corporate meetings and events; film and video projects; learning solutions; and interactive, design and branding projects. The company, which is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of with offices in Boston and London, serves clients in the financial services, entertainment, technology, consumer products and pharmaceutical industries, including Accenture, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner, Vivendi Universal, AT&T Wireless, Credit Suisse First Boston Credit Suisse First Boston was originally the trading name of the Financière Crédit Suisse-First Boston, a London-based 50-50 investment banking joint venture formed in 1978 between the First Boston Corporation and Credit Suisse. , GE Capital, Merck, and Pfizer. |
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