Cosmetics Leader Clarins Collaborates with Retailers - All Benefit from Product Information Management.

Business Editors

RALEIGH, N.C.--(BUSINESS WIRE)--Dec. 9, 2003

Clarins' Use of HAHT Solution Reduces Costs & Delivers a Positive

Brand Experience for Consumers Shopping Through Retailer

Internet Sites

Beauty products manufacturer Clarins hopes to provide the best possible Internet shopping experience for their products sold on retailer sites. In the process, they help their retail partners with the management of Clarins product data, including digital images, marketing messages, and other forms of rich media.

Three Clarins retailers, Boots Wellbeing in the U.K., Douglas in Germany, and Marionnaud in France, are receiving live product data from a powerful Product Information Management (PIM) repository at Clarins'. This innovative solution delivers the best Clarins' "brand experience" to Web shoppers at the Boots Wellbeing, Douglas and Marionnaud retail Web sites and reduces the PIM costs to the retailers.

"The difference in how our brand is presented on retailer sites like Boots Wellbeing, Douglas and Marionnaud is remarkable," said Mr. Olivier Courtin, General Manager of Clarins. "We are now able to manage Clarins product data for our retail partners, so it is always up-to-date. This provides a much richer shopping experience for consumers by offering value-added information like complimentary items, directions and beauty tips."

HAHT's Product Information Management, or what some industry analysts call Brand Asset Management, is a solution that provides an integrated approach to supporting and protecting your brand and product information using one integrated solution. It is a strategic solution designed to aggregate data from multiple internal sources, create a scalable data repository (catalog) for centralized management, and optimize data flow to multiple destinations.

"As retailers move their products onto the Web, they have discovered the nasty little secret of digitalization: it is far from consistent and costs a lot of money. To eliminate this cost challenge, a few savvy companies have started to implement what AMR Research is calling Brand Asset Management (BAM), which permits companies to acquire, store, maintain, and access an enterprise-wide view of all product information, including digital images and rich media. Properly executed, BAM can influence up to 20% of a retailer's sales and reduce content acquisition, labor, and storage costs by 50% to 70%." Source: AMR Research report entitled Retail Consumer Goods Operational Costs To Soar Without Brand Asset Management, May 2002.

"On the web as in the shops, Boots strives to offer the best beauty Brands to a very demanding customer base, and Clarins has answered our request for up to-date, branded content and advice to support our marketing and sales programs, with the help of HAHT Commerce " said Ged Stuart, Premium Brands Coordinator at Boots Wellbeing.

"The benefits to our collaboration with Clarins are many and the technical team from HAHT Commerce made our project easy to implement. We are satisfied with our success with Clarins and we would like other brands to adopt this model as well," said Erick Bourriot, Director of Multimedia at Marionnaud Parfumeries.

"The first concern at Douglas is that our customers have the best shopping experience possible," said Jan-Dieter Schaap, Director Internet@Douglas. "The product information system used by Clarins does just that by delivering the most current information available to our customers."

Because of its pioneering use of the HAHT Commerce Product Information Management solution, Clarins was also selected as a finalist for the 2003 Global Retail Achievement Award for Best in e-Commerce Innovation.

About Clarins

Clarins, a French family-run business, began international activity in the early 1970's when the first contracts with exclusive distributing agents were signed. The first subsidiaries were organized in the 1980's starting with the USA in 1981. Today, the Clarins Group is made up of 19 subsidiaries across more than 150 countries with more than 5000 employees and an annual turnover of 922 MEUR in 2002. For more information, please visit our financial website: www.clarins-financials.com.

About HAHT Commerce

HAHT Commerce, Inc. is the leading provider of Demand Chain Management applications that strategically automate, integrate and optimize Order Management, Product Information Management, Channel Management, Business Intelligence and Customer Services between manufacturers, their channel partners and business customers. The HAHT Consumer Products Suite, HAHT Chemicals Suite, and HAHT Discrete Manufacturing Suite are all built on HAHT's core Commerce Suite technology and offer a modular architecture, rapid implementation, out-of-the-box ERP integration, easy customization and support for global deployments. More information on HAHT, its customers, partners and products can be found at www.HAHT.com.

HAHT, the HAHT Commerce logo, and HAHTsite are trademarks or registered trademarks of HAHT Commerce, Inc. in the United States and/or other countries. All other corporate, product, and trade names are the property of their respective companies. Printed in USA. HAHT Commerce, Inc. reserves the right to change specifications or other product information without notice. This publication could include technical inaccuracies or typographic errors.