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Cosmedicine Gets a Facelift.


Vertex Acquires Cosmedicine; Corporation Renamed Costru Company, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Cosmedicine announced today their relaunch Relaunch can refer to several things:
  • , a series of novels set in the Star Trek universe
  • Relaunch (process), is a marketing process in which a brand or product (such as a magazine or a car) is relaunched
 under new ownership, Vertex Capital and corporate name, Costru Company, LLC.

Vertex Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 Larry Nusbaum, an accomplished consumer products executive, has been tapped to rebuild this registered OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 and clinically tested high end brand.

"We see tremendous upside in the coming months for this recognized brand," states Nusbaum, adding, "We will tailor our proven techniques for successful corporate turnarounds to overcome Cosmedicine's previous losses by providing a greater focus, bringing the overhead under control, providing better gross margins and increasing distribution.

"We will utilize our direct marketing approach, producing a thirty minute cutting-edge infomercial and short form direct-to-consumer television commercials to increase revenue and build brand awareness, as well as create a continuity and loyalty program designed to support the longevity of the entire product line in retail."

A well-known celebrity is currently being contracted to serve as spokesperson, with plans to have a commercial on-air for testing in-spot markets nationally by December 2009.

"Our proprietary formulas and technology have been clinically tested and documented as superior to the existing acne acne, common inflammatory disease of the hair follicles and sebaceous glands characterized by blackheads, whiteheads, pustules, nodules and, in the more severe forms, by cysts and scarring. The lesions appear on the face, neck, back, chest, and arms.  and anti-aging category leaders," Nusbaum explains. "Our marketing campaign will emphasize the features and benefits of our unique brand, clearly illustrating how favorably we compare with other well known products in this category. I am personally energized to tackle this turnaround."

The core-product lines have been meticulously developed, elegantly packaged and are already distributed in the leading upscale chains such as Sephora, Ulta, Nordstrom's, and Macy's.

ABOUT VERTEX: Founded in 2008, Vertex Capital Management LLC ("Vertex") is a NYC NYC
abbr.
New York City


NYC New York City
 based private equity group. A premier equity investment group focused on making control investments in distressed private companies. Companies currently owned by Vertex also include Ronco Acquisition Corp., Small World, Naturade LLC, and Fitz & Floyd.
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Publication:Business Wire
Geographic Code:1U2NY
Date:Oct 21, 2009
Words:302
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