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Corus' Nelvana expands strategic relationship with Nickelodeon for international distribution of "Taina's World" and "The Fairly Odd Parents".

Premium Specialty Service Renews Two Nelvana-Produced Series

TORONTO, July 25 /PRNewswire/

- Nelvana, one of the world's leading animation production, distribution and merchandise licensing companies, today announced the expansion of its strategic relationship with the premium U.S. specialty service Nickelodeon. The agreement calls for Nickelodeon to license to Nelvana the international distribution rights to two hit Nick series, Taina's World and The Fairly Odd Parents, as well as to renew the currently airing Nelvana- produced shows, Maggie and the Ferocious Beast and John Callahan's Pelswick.

Additionally, Nickelodeon has agreed to co-produce a minimum of one new series with Nelvana.

In making the announcement, Michael Hirsh, Co-Chief Executive Officer of Nelvana, says: "Nickelodeon's programming has terrific youth appeal around the world. We believe Nelvana's international television and home video clients will welcome these two unique series when we debut them at MIPCOM in October."

"We're excited about the expansion of our ongoing and successful relationship with Nelvana," says Kevin Kay, Executive Vice President, Production, Nickelodeon, TV Land and TNN. "We believe that our hit series Taina's World and The Fairly Odd Parents will enjoy the same popularity with Nelvana's international television clients that they do with Nick's audiences in the United States."

Taina's World, created by Maria Perez-Brown, is a live-action series featuring Taina Morales as a New York City Latina with a love of the limelight. She soon learns that making the big time isn't as easy as she thinks, but still finds herself in hilarious situations on her way to the top as she attends high school at the Manhattan School for the Arts. The series airs Sundays at 7 p.m.

The Fairly Odd Parents, created by Butch Hartman, is Nick's newest animated hit, having generated the second-highest ratings of any show premiere on the youth service. Timmy Turner is a 10-year-old boy with something special -- magical, mystical and completely messed-up Fairy Godparents. With Fairy Godparents as wacky as Cosmo and Wanda, the word "help" takes on a whole new meaning.

Toper Taylor, President of Nelvana Communications, adds: "We have enjoyed a long and rich history with Nick since its inception. This agreement reflects the network's confidence in Nelvana and is another example of our promising future with this stellar service."

Nickelodeon and its premium preschool service, Nick Jr., currently air four Nelvana series - Maggie and the Ferocious Beast, John Callahan's Pelswick, Franklin and Maurice Sendak's Little Bear. Each of the series continues to post strong ratings performances on the specialty networks.

Nickelodeon, the number-one entertainment brand for kids, has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 80 million households, and has been the number-one-rated basic cable network for more than five consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Nelvana, one of the world's leading animation production, and distribution companies, is a division of Corus Entertainment Inc. Corus is one of Canada's leading entertainment companies with additional interests in radio, television, music production and publishing, digital music distribution and advertising sales. Through Nelvana Limited, Corus also specializes in children's publishing and consumer products. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) Exchanges. The company's web site is www.corusentertainment.com.

/Note to Editors: Color art is available upon request or at www.nelvana.com/publicity/
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Publication:PR Newswire
Geographic Code:1CANA
Date:Jul 25, 2001
Words:595
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