Corticon and KXEN Partner to Provide Intelligent Decision Management.Business Users Drive Optimized Business Decisions with Automated Predictive Analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. and Model-Driven Business Rules Management SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Corticon[R] Technologies, (www.corticon.com), the leading independent Business Rules Management Systems (BRMS BRMS Business Rule Management Systems BRMS Backup and Recovery Media Service BRMS Backup Recovery and Media Services ) vendor and KXEN (www.kxen.com) the Data Mining Automation Company[TM] announce today the integration of KXEN's predictive analytics with Corticon's Business Rules Management System, bringing integrated Intelligent Decision Management to global enterprises. Business decisions are strategic corporate assets. They are essential components of corporate DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. , and to a large degree define how the business operates. Managing business decisions - everything from the speed of defining, automating, and changing decisions to the quality of business decisions - therefore, is of critical business importance. With the marriage of two vital technologies - business rules management and predictive analytics - a new solution is born, which more completely realizes the vision of decisions as strategic assets: Intelligent Decision Management (IDM (1) See identity management. (2) (Integrated Device Manufacturer) A company that performs every step of the chip-making process, including design, manufacture, test and packaging. Examples of IDMs are Intel, AMD, Motorola, IBM, TI and Lucent. ). The combined Corticon/KXEN IDM offering drives optimal, automated decision-making. Corticon's model-driven Business Rules Management within IDM automates the execution of optimized business rules, accelerates application development and business automation projects, improves productivity and business agility, and brings transparency to business decisions. KXEN's Predictive Analytics within IDM drives the real-time optimization of decisions by accurately calculating anticipated behaviors and propensities which are used as inputs to business rules to drive the real-time automated execution of business decisions. IDM is critical in strategic business processes across many industries. Examples include insurance underwriting, loan origination The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , cross-sell/up-sell and fraud detection. For example, IDM powers optimized cross-selling at customer touch points by identifying a customer's preferences across a variety of products or services and using that information along with business strategies and operational data to optimize the customer offer. The benefits of IDM from KXEN and Corticon are clear. IDM improves the quality of decisions by making them more proactive, which in turn drives better business results. IDM delivers optimized decision execution which reduces cost, accelerates the ability to react to business change cycles, insures that corporate strategies are consistently followed and puts the power of business-friendly, model-driven BRMS in the hands of business domain experts. "Corticon is excited to integrate predictive analytics from KXEN to complete our Intelligent Decision Management solution. Adding predictive power The predictive power of a scientific theory refers to its ability to generate testable predictions. Theories with strong predictive power are highly valued, because the predictions can often encourage the falsification of the theory. to Corticon's model-driven BRMS will further increase customer competitive advantage," says Garth garth n. 1. A grassy quadrangle surrounded by cloisters. 2. Archaic A yard, garden, or paddock. [Middle English, enclosed yard, from Old Norse gardhr; see Gehlbach, Corticon's VP of Marketing and Product Management. "The Corticon/KXEN IDM solution uniquely empowers business domain experts and leads the way towards managing business decisions as strategic assets." "The integration of the industry-leading predictive analytics solution from KXEN and the industry-leading rules management solution from Corticon puts the power of IDM in the hands of business users," says Roger Haddad, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of KXEN. "Companies can now optimize many business processes with the skills and resources they currently have on-hand, driving improved business performance across the enterprise." ABOUT CORTICON Corticon Technologies delivers Business Rules Management solutions that unleash "The Power of Decisions[TM]" as enterprise assets. Many of the world's most successful organizations rely on Corticon to discover, model, execute and improve operational decisions (and associated business rules) within their enterprise systems. Corticon's patented BRM BRM biologic response modifier. BRM Biological response modifier, see there System is the only solution with a model-driven design environment that guarantees the consistent, efficient and reliable execution of a company's business rules and decisions. Corticon is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Redwood City Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif., with European headquarters in The Netherlands, worldwide distribution through local Corticon offices, and an extensive partner network. Corticon's products are in use today at many of the world's largest banks, insurance companies, media companies, telecommunication providers and government agencies, collectively automating millions of decisions per day. For more information, please visit www.corticon.com. ABOUT KXEN KXEN, The Data Mining Automation Company drives next-generation Customer Lifecycle Analytics for enterprises that depend on analytics as a competitive advantage. The KXEN Data Mining Automation Solution delivers significant improvements in customer acquisition, retention and cross-sell applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value in their business. Founded in 1998, KXEN has offices in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation). The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] and Paris, France, with Fortune 1000 customers around the world. For more information, please visit www.kxen.com. |
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