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Correction, Compete, Inc.


Business Editors

BOSTON--(BUSINESS WIRE)--Nov. 21, 2002

In the press release issued November 19, 2002 by Compete, Inc. headlined "LendingTree Making Substantial Inroads inroads
Noun, pl

make inroads into to start affecting or reducing: my gambling has made great inroads into my savings

inroads npl to make inroads into [+
 on Bank Customer Loyalty," a bank name was inadvertently transposed trans·pose  
v. trans·posed, trans·pos·ing, trans·pos·es

v.tr.
1. To reverse or transfer the order or place of; interchange.

2.
, which changed the meaning of the fifth paragraph. The correct fifth paragraph should read as follows:

-- "Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
 performs the strongest among banks. Wells Fargo

generated four times the interest in home equity loans among

visitors than Citibank, and double that of Bank of America
See also:  and


Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
 and

Washington Mutual “WaMu” redirects here. For the Washington, DC radio station, see WAMU.

Washington Mutual (or WaMu; NYSE: WM) is the United States' largest savings and loan association.
."

The full corrected text of the press release appears below:

LendingTree Making Substantial Inroads on Bank Customer Loyalty

Compete, Inc. Analysis Shows Banks Fail to Attract, Convert Consumer Home Equity Loan Applicants

Boston, MA - November 19, 2002 - Consumers shopping for home equity loans are increasingly choosing online lending exchange LendingTree over banks' online offerings when submitting applications, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 new consumer analysis from Compete, Inc. Compete analyzed consumer home equity loan shopping and application behavior for leading lenders Bank of America, Wells Fargo, Citibank, Washington Mutual and LendingTree during the third quarter of 2002.

Banking executives have widely recognized that the online channel creates opportunities for growth but also can threaten existing customer relationships. Despite the current surge in home equity loans that has benefited the entire industry, banks have not succeeded in generating meaningful online interest in home equity products. Worse still, banks are converting few of the customers who do show interest.

"LendingTree's inroads are hard to ignore," said Derick Sutton, Compete's Vice President of Client Services. "They have grown rapidly, posting 80 percent annual revenue growth last quarter and facilitating $5.8 billion in closed loans. Banks that simply look the other way at online applications and customer loyalty do so at their peril."

The new Compete analysis showed that:
-- LendingTree outperforms its banking competitors. LendingTree generated more than five times the applicant volume as all four banks studied combined - over 20,000 home equity loan applications per month. Approximately 42 percent of customers who initiated an application at LendingTree completed that application, compared to an average of only 12 percent for the banks. This data suggests that LendingTree's proposition of filling out an application once and having it submitted to multiple lenders attracts a more motivated consumer.

-- Wells Fargo performs the strongest among banks. Wells Fargo generated four times the interest in home equity loans among visitors than Citibank, and double that of Bank of America and Washington Mutual.

-- Bank of America is the most vulnerable to LendingTree. 3.5 times as many Bank of America online customers applied at LendingTree than applied at the Bank of America site.

-- The credit profile of applicants at LendingTree was similar to those at the four banks, since the demographic profiles and online banking activity of applicants at LendingTree were similar to the overall applicant pools for the four banks.


Compete's analysis points to ways banks can better drive customer loyalty. "Banks should consider more aggressive tactics - including more prominent and attractive product bundling Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite), and in the fast  promotions - to drive cross-selling efforts," added Sutton. "Our analysis shows that a best-of-breed online provider can make substantial progress on capturing their share of wallet Share of Wallet (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers. . This issue would become all the more important for banks should demand for lending products decline because of less favorable interest rates."

About Compete, Inc.

Compete, Inc. focuses its Business Intelligence (BI) services on strategic business issues including demand forecasting, pricing and promotions, marketing programs and product optimization. As the first firm to incorporate terabytes of external online consumer behavior data into its BI analyses, Compete is pioneering the use of online consumer data to predict offline consumer behavior. Based on the industry's largest pool of consumer behavior data, representing over 10 million consumers, Compete provides unprecedented consumer insights that its clients convert into powerful management tools for increasing market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
, lifetime customer revenues and marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. . Compete provides its Business Intelligence Services to financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, automotive, media and communications, and retail and consumer products companies. The company is venture-backed by leading investors, including Charles River Charles River

River, eastern Massachusetts, U.S. The longest river wholly in the state, it flows into Boston Bay after a course of about 80 mi (130 km). Navigable for about 7 mi (11 km), its estuary separates the cities of Boston and Cambridge.
 Ventures, St. Paul St. Paul

as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26]

See : Bravery
 Venture Capital, North Hill Ventures and idealab! Compete is on the Web at www.compete.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 21, 2002
Words:687
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