Correcting and replacing BW1067 (MCKINLEY-GROUP), The McKinley Group has just Added Microsoft to its List of Licensees; Microsoft joins Netcom, IBM, AT&T and NYNEX in selecting Magellan as its directory of choice for MSN, The Microsoft Network.SAUSALITO, Calif.--(BUSINESS WIRE)--Dec. 18, 1995--In BW1067, which ran earlier today, the sixth paragraph should read "... with seamlessly integrated links" instead of "with shamelessly integrated links." The corrected release follows: -0- The McKinley Group announced today that Microsoft has selected McKinley's Magellan Internet Directory, for MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , The Microsoft Network, Microsoft's Internet Online Service. Magellan will provide MSN users with additional fast, easy, and definitive access to the wealth of information available on the Internet. Microsoft joins the ranks of Netcom, AT&T, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and NYNEX NYNEX New York-New England & X for the Unknown (Telephone Company) NYNEX New York Network Exchange , who have also selected Magellan (http://www.mckinley.com) as one of the top directory choices. Magellan is the first directory to provide fully reviewed and rated resources along with powerful search technology, making it easier for Internet users (novices and experts alike) to know what a site is about and how good it is before going there. People will be able to access Magellan directly from http://www.msn.com, MSN's address on the Internet. Access to msn.com is available free of charge to anyone using a Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. that supports tables. In announcing the new license, David Hayden, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The McKinley Group said "We are delighted that Microsoft has chosen Magellan as one of its featured directories. We look forward to helping the MSN user filter through the plethora of information that is available on the Net." Dan Rosen, senior director of MSN services, stated, "We are pleased to be able to offer our members the quality and convenience of Magellan's powerful database. The company's unique and long-standing experience as publishers and information specialists will enable us to continue our goal to provide members with easy access to information and content on the Internet." About Microsoft Network MSN, The Microsoft Network, is one of the world's leading Internet service providers, offering integrated Internet access including an email account, full World Wide Web access (where available) with seamlessly integrated links to popular Web sites, and thousands of Internet newsgroups This is a list of newsgroups that are significant for their popularity or their position in Usenet history. As of October 2002, there are about 100,000 Usenet newsgroups, of which approximately a fifth are active. . MSN also offers hundreds of special-interest bulletin boards and unique multimedia content such as encyclopedias, dictionaries, home-repair titles, car-buying guides, and up-to-date news and information from the service's news package, MSN News. MSN has content relationships with numerous companies such as NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Paramount, USA Today, United Airlines, Starwave Corp., Dun and Bradstreet, and Individual Inc. The Microsoft Network is available in 50 countries, and access software is localized into 26 languages. About The McKinley Group Headquartered in Sausalito, Calif., The McKinley Group was founded in 1993 by a team of international publishers, technologists and information specialists committed to delivering the best navigational and informational directory for the Internet. The McKinley Group's directories are published in book form, on CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , and on a Web site. Magellan, McKinley's online Internet directory, is available to be licensed and is accepting advertising. Additional information on licensing and advertising can be obtained by emailing The McKinley Group at licensing@mckinley.com or advertising@mckinley.com, respectively. -0- Note to Editors: The McKinley Group and Magellan logos are trademarks of The McKinley Group, Inc. The Microsoft Network is operated by Microsoft Corp. on behalf of Microsoft Network LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . CONTACT: Access Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Zoe Arden or Nicol Davis, 415/904-7070 zarden@accesspr.com ndavis@accesspr.com or The McKinley Group, Inc. Helene Atkin, 415/289-1204 hfa@mckinley.com |
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