Corporategear.com Names Former Andersen Consulting Executive as Chief Marketing Officer.Business/Technology Editors NEW YORK--(BUSINESS WIRE)--April 25, 2000 Leading B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Exchange For Promotional Products Industry Expands Senior Management Team In Advance of Integrated Marketing Campaign Corporategear.com, the promotional product industry's leading business-to-business e-marketplace, today announced the appointment of Eric Jackson ''This article is about the Editor of The Panama News. For the kayak champion, see Eric Jackson (kayaker). Eric Jackson (born 1952 in Colon, Panama) is a politician, journalist, and radio talk show host. as Chief Marketing Officer and a member of the Executive Committee. He was previously Andersen Consulting's Director of Global Media Strategy, where he led the firm's e-commerce media efforts. Prior to joining Andersen Consulting See Accenture. , Jackson was director of public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. and communications at Novartis, the multi-national pharmaceutical corporation, and served as special assistant at the White House. In his new post, Jackson will be responsible for leading all marketing initiatives for Corporategear as it aggressively unveils the promotional product industry's first digital marketplace, linking manufacturers and distributors in a real-time market exchange. The $60 billion promotional products industry is highly fragmented, with more than 20,000 participants, and is uniquely positioned to benefit from an e-marketplace exchange. Jackson joins a growing list of senior executives who have joined Corporategear during the last six months from leading organizations such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Barclays Bank. In addition, senior executives from the Nasdaq and Time Magazine, have joined to serve on Corporategear's Board of Directors. "Landing an experienced marketing executive like Eric in this tight labor market labor market A place where labor is exchanged for wages; an LM is defined by geography, education and technical expertise, occupation, licensure or certification requirements, and job experience , is tremendously exciting and encouraging," said David Verchere, Corporategear's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Founder. "The e-commerce experience that Eric gained at Andersen Consulting is priceless. He will help us accelerate our growth and his appointment sends a signal to our industry that we are aggressively expanding to become the preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae e-marketplace." "At Andersen Consulting, I looked at hundreds of business plans and realized that the euphoria An interpreted programming language developed in 1993 by Robert Craig at Rapid Deployment Software that is noted for its execution speed, flexibility and simplicity. It can simulate any programming method including object-oriented constructs. surrounding e-commerce had given way to a more clear-headed reality, focused on sustainable success," said Jackson. "I chose to join Corporategear because they have a solid business plan, are positioned at the heart of a growing industry and have the talent to deliver the services that will fundamentally transform the way the promotional products industry conducts business." About Corporategear.com Corporategear is the leading business-to-business e-marketplace for the promotional products industry. Powered by proprietary software, Corporategear links manufacturers, distributors and end-use corporations to the industry's only central e-marketplace. Corporategear works with manufacturers and distributors to help them lower costs, increase efficiency and compete more effectively without having to invest and maintain their own technology platforms. Corporategear's neutral business stance and transactional fee-based pricing model supports industry growth, rather than pose a competitive threat. Its distributor website won the Promotional Products Industry's year 2000 Best Website Award. If you would like to become a Corporategear exchange member, please visit their web site at http://www.corporategear.com |
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