Corporate Technology Ventures Changes Its Name to Antiphony; Focus on Building a Strong Brand by Putting All Sales and Marketing Efforts Behind One Meaningful Name.Business Editors/Hi-Tech Writers PHILADELPHIA--(BUSINESS WIRE)--Oct. 24, 2000 In a move designed to build a strong brand for the company and its products Corporate Technology Ventures announced today that it has changed its name to Antiphony an·tiph·o·ny n. pl. an·tiph·o·nies 1. Responsive or antiphonal singing or chanting. 2. A composition that is sung responsively; an antiphon. 3. (SM). The company is leveraging more than 7 years of experience in content management to focus on developing and delivering Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the software solutions that streamline the sales cycle for healthcare and pharmaceutical products and services. "`Antiphony' means an interactive exchange, and that is the key to effective sales of complex products and services," said Jeffrey Babin, founder, President and Chief Executive Officer of Antiphony. "Perhaps more than any other industries, healthcare and pharmaceutical sales are dependent on getting the right information into the hands of the buyers. We're we're Contraction of we are. we're we are leveraging our proven technology and expertise to help clients improve their bottom line through top line growth." The exchange of technical, clinical, reference, and regulatory information is critical to the purchase decisions for drugs, drug delivery technologies, medical devices, and other complex offerings in the healthcare and pharmaceutical industries. Antiphony accelerates the decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from process by intelligently delivering critical content using Internet technologies. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the Antiphony(TM) Solution Advisor, enables healthcare and pharmaceutical sales teams to engage prospective customers in an online pre-sales consultation that poses the same qualifying questions the sales team uses in offline engagements. The Solution Advisor processes the prospect's responses and `what-if' scenarios, and then formulates a recommended solution candidate, provides company reference material like product data or journal articles, and feeds the sales force a qualified, good-fit prospect that is in an accelerated buying cycle. Healthcare and pharmaceutical companies are able to mirror the traditional person-to-person selling process, but leverage Internet technologies to dramatically improve sales force productivity and compress the sales cycle. "This is an exciting time in the evolution of our company," said Babin. "Growth and expansion combined with our refined focus on helping healthcare and pharmaceutical sell products and services provide a tremendous opportunity for our skills and technologies." About Antiphony(SM) Antiphony develops and delivers Internet software solutions to streamline the sales cycle for complex healthcare and pharmaceutical products and services. For more than 7 years, Antiphony has helped world-class clients, such as the American College American College is the name of:
Elan - ["Top-down Programming with Elan", C.H.A. Koster, Ellis Horwood 1987]. Pharmaceutical Technologies, Harcourt Health Sciences, Lippincott Williams & Wilkins Wil·kins , Maurice Hugh Frederick 1916-2004. British biophysicist. He shared a 1962 Nobel Prize for his contributions to the determination of the structure of DNA. , University of Pennsylvania Health System The University of Pennsylvania Health System is a diverse research and clinical care organization in Philadelphia, Pennsylvania that operates under the direction and auspices of the University of Pennsylvania, its umbrella organization Penn Medicine and the University of , and Wyeth Ayerst, leverage their content and new technologies to increase revenue. For more information, please visit www.antiphony.com. Editors Note: Antiphony(SM) and Antiphony(TM)Solution Advisor are marks of Antiphony, Inc. |
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