Corporate Storytelling Can be an Invaluable Tool in All Areas of Business.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c43864) has announced the addition of Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results to their offering. This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts Kevin Anthony Roberts (born 1949) has been the Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi since 1997. Roberts is a highly-regarded figure in the advertising industry due to his deep insight and creative mind. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average. Sponsored by National Storytelling Storytelling Aesop semi-legendary fabulist of ancient Greece. [Gk. Lit.: Harvey, 10] Münchäusen Baron traveler grossly embellishes his experiences. [Ger. Lit. Network and edited by Lori Silverman, this collection of stories reveals the many different ways in which stories can be used in the workplace. Each chapter focuses on a particular application of organizational storytelling Storytelling has long been a feature of human societies, groups and organizations. Stories are pithy narratives with plots, characters and twists that can be full of meaning. While some stories may be pure fiction, others are inspired by real events. including: relaying corporate history; strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. ; branding; developing customer relationships; increasing sales; accelerating organizational change; project management; marketing research; empowering front-line employees; communicating difficult issues; retaining talent; building teams; building communities; fostering organizational learning Organizational learning is an area of knowledge within organizational theory that studies models and theories about the way an organization learns and adapts. In Organizational development (OD), learning is a characteristic of an adaptive organization, i.e. ; and leadership development. Each chapter provides a sample story as well as 2 case studies of the use of storytelling in leading organizations, such as Nike, Medtronic, Mary Kay Mary Kay is a brand of skin care and color cosmetics sold by Mary Kay Inc. Mary Kay World Headquarters is located in the Dallas suburb of Addison, Texas. Mary Kay Ash (d. November 22, 2001) founded Mary Kay Inc. on Friday, September 13, 1963. , Pepsi, Frito Lay, Coca-Cola, Netherlands Ministry of Housing, Portland Trailblazers, H-P, NASA NASA: see National Aeronautics and Space Administration. NASA in full National Aeronautics and Space Administration Independent U.S. , among others. These organizations have used stories effectively to improve productivity and revenues and decrease costs, all without having to purchase expensive processes, equipment, or technology to make it happen. About the author Lori L. Silverman is the owner of Partners for Progress, a management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects firm. As a business strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns , she has consulted with organizations in fifteen industries including financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , insurance, manufacturing and petroleum companies, government entities, and professional associations. As a keynote speaker, Lori has positively impacted the lives of thousands of people. She has appeared on over fifty radio and television shows to speak about using stories in the workplace and is the co-author co·au·thor or co-au·thor n. A collaborating or joint author. tr.v. co·au·thored, co·au·thor·ing, co·au·thors To be a collaborating or joint author of: "He and a colleague . . . of Critical SHIFT and Stories Trainers Tell. Foreword fore·word n. A preface or an introductory note, as for a book, especially by a person other than the author. foreword Noun an introductory statement to a book Noun 1. . Karen Dietz. Preface. Introduction (Sylvia L. Lovely). PART ONE. HOW ORGANIZATIONS ARE USING STORIES IN DAY-TO-DAY OPERATIONS. 1. How Can I Help You? Service with a Smile-and a Story (Susan Stites). 2. Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories (Marcy Fisher). 3. We Need More We and Less Me: How Stories Build Teams and Teamwork (Susan Osborn, and Marcy Fisher). 4. You Get What You Give: Leadership in Action Through Stories (Lori Silverman). 5. Are We On Track? How Stories Impact Project Management (Denise Lee). 6. Who Said Money Is Everything? Story Is the New Currency in Financial Management (Alicia Korten, and Karen Dietz). 7. We've Never Done It This Way Before: Prompting Organizational Change Through Stories (North McKinnon). PART TWO. HOW ORGANIZATIONS ARE USING STORIES STRATEGICALLY. 8. The Sky Is Falling: When Difficult Times Call for a New Story (Michael Margolis). 9. Why Are We Here? Stories That Define Us (Evelyn Clark). 10. I Can See Clearly Now: Bringing Strategy Alive Through Stories (Madelyn Blair). 11. The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories (Steven N. Silverman, and Susan J. Moore). 12. What's in a Name? How Stories Power Enduring Brands (Ashraf Ramzy, and Alicia Korten). PART THREE. MOVING STORIES INTO AND ACROSS THE ORGANIZATION. 13. It Pays to Be a Pioneer: Blazing a Trail for Stories (Lori Silverman). 14. What Do You Suggest We Do? Finding Answers and Ideas in Research (Jo Tyler). 15. There Are Five Sides to Every Story: Which Are You Missing (Lori Silverman)? Tell Me Your Story. Appendix 1. About the Interviewees. Appendix 2. About the Contributors. References. Suggested Resources. Joanna Truitt. Acknowledgments. About the Editor. Index. For more information visit http://www.researchandmarkets.com/reports/c43864 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion