Corporate Software & Technology Takes the Tradeshow Industry by Storm With First Virtual Tradeshow.NORWOOD, Mass.--(BUSINESS WIRE)--Nov. 8, 1999-- Leading Vendors Join CS&T to Showcase Technology Solutions to Sellout Crowd of 400 Today, Corporate Software & Technology Inc. (CS&T), the leading provider of software and services worldwide, announced that 400 participants attended the first virtual software tradeshow - eXpo. Designed to provide attendees and participants with the complete tradeshow experience from the comfort of their own desktop, eXpo, featured five vendors booths, a keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. , presentations and product demos, a CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. briefing and interactive, live Web chats with exhibitors. Held for four hours, eXpo was met with overwhelmingly positive responses from the customer and vendor communities. General registration and vendor participation was limited by CS&T as this was a first time event. However, demand was higher than expected with eXpo "sold out" one week before the scheduled event. Attending an online tradeshow offers many key benefits to companies who utilize industry events to gather market and product information, interact with partners and vendors and determine future purchases. In addition to eliminating travel costs, executives no longer need to commit days to tradeshow events, rather it is now only necessary to secure a few hours of their time. Additionally, exhibitors do not have the shipping and extra booth set-up costs associated with tradeshows. "We realize that a large number of corporate software purchasers are going to the Web for information traditionally presented at tradeshows and we decided to create a feature-rich virtual tradeshow for them. This recent event was to test the concept and determine if it would bring real value to our customers and vendors. Apparently it did, since 95 percent of attendee at·tend·ee n. One who is present at or attends a function. See Usage Note at -ee1. attendee Noun a person who is present at a specified event Noun 1. evaluations indicated an interest to participate in the next eXpo to be held in early 2000," stated Carol McGrath, CS&T's vice-president of e-business. "Over the last several months, we have been developing cutting-edge technologies to enhance CS&T's e-business capabilities with the ultimate goal of creating solutions to help increase the purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. for small- and medium-sized businesses. eXpo is our latest initiative and the vendor and customer response demonstrates that our strategy is on target." Presenters at eXpo included Microsoft's Anthony Rauseo, who delivered the keynote address on "Business to the Power of the Internet." Other presenters included CS&T CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Howard Diamond and Gartner Group (company) Gartner Group - One of the biggest IT industry research firms. Address: Connecticut, USA. analyst Robert Gill. Leading vendors including Microsoft, Novell, IBM/Lotus, Symantec and Computer Associates hosted booths, which included product information, live interactive presentations, live chats with product managers and links to their respective Web sites. "The virtual tradeshow was a positive and beneficial sales lead A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). venue for us and we were thrilled to be part of the pilot," stated Pamela Roberts, senior director of e-business for Symantec Corporation. "The value proposition of a virtual tradeshow for our company, as opposed to traveling to a traditional tradeshow, is a tremendous savings in exhibition costs. eXpo also offers us an opportunity to market our solutions and messages to a specific, qualified audience." Leveraging advanced Internet technology, CS&T delivered a powerful online tradeshow venue to attendees. Technologies showcased included Placeware's Online Seminar technology, which provided streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and chat capabilities, and iContact for interactive support technology. Granitar provided grab bag grab bag n. 1. A container filled with articles, such as party gifts, to be drawn unseen. 2. Slang A miscellaneous collection: The meeting evolved into a grab bag of petty complaints. capabilities, and graphics were supplied by PixelDance. "The concept behind CS&T's Virtual Tradeshow is very innovative," stated Stephen Abson, technician for DETAC Corporation. "Being able to navigate through a tradeshow on my browser from my desk saved me a great amount of time and money. The benefits and value of this kind of a venue are tremendous." About CS&T Corporate Software & Technology, Inc., (CS&T) sells more of the world's top business software titles from leading publishers, than any other software reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. worldwide. The company's products and services target two groups: the Enterprise and the Corporate customer. CS&T is the number one reseller of software to the Fortune 500, and is a trusted software and services partner to the globe's most important and influential corporations. CS&T's Enterprise business unit is focused on delivering a comprehensive and integrated Software Separate software components or applications that have been combined into one package. See integrated software package. Asset Management process to help corporations maximize their return on software investment. The Corporate business unit provides tailored one-stop outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. for software procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. , license consulting and services, technical consulting and support to meet the needs of medium- to large-sized businesses. For more information, visit the CS&T Web site at www.corpsoft.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion