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Corporate Sluggers Join Big League Challenge Lineup.


Sports Editors/Baseball Writers & Columnists

NEW YORK--(BW SportsWire)--Jan. 19, 2000

EA SPORTS, Heineken and Fogdog fog·dog  
n.
A bright or clear spot that appears in breaking fog.



[From the fact that it accompanies fog as a dog accompanies its owner.]
.com

on board as event sponsors

Paris Las Vegas This article is about the Las Vegas hotel. For other uses, see Paris (disambiguation).
Paris Las Vegas is a hotel and casino located on the famed Las Vegas Strip in Las Vegas, Nevada, USA , that is owned and operated by Harrah's Entertainment.
 is named official host hotel

The Major League Baseball Players Association The Major League Baseball Players Association (or MLBPA) is the union of professional major-league baseball players. History Of MLBPA
The MLBPA was not the first attempt to unionize baseball players.
 (www.bigleaguers.com) today announced that EA SPORTS(TM), Heineken and Fogdog Sports (www.fogdog.com) have signed on as sponsors of the "Big League Challenge(TM)" home run hitting contest featuring twelve of the game's top sluggers, including Ken Griffey Ken Griffey may refer to:
  • Ken Griffey, Sr. (born 1950), a retired Major League Baseball player, and the father of Ken Griffey, Jr.
  • Ken Griffey, Jr. (born 1969), a current Major League Baseball player for the Cincinnati Reds
, Mark McGwire
    Mark David McGwire (born October 1, 1963 in Pomona, California) is a former professional baseball player who played the majority of his major league career with the Oakland Athletics before finishing his final years with the St. Louis Cardinals.
     and Sammy Sosa Samuel Sosa Peralta (born November 12 1968 in San Pedro de Macorís, Dominican Republic) is a designated hitter for the Texas Rangers of the American League. His Major League career began when he broke in with the Texas Rangers in 1989. .

    The "Big League Challenge" will be broadcast by ESPN ESPN Entertainment and Sports Programming Network  as a series beginning March 20, and will be staged before sell-out crowds at Cashman Field in Las Vegas on February 12 and 13.

    "The Players Association is so pleased to have such a powerful lineup of sponsors for the "Big League Challenge," said Judy Heeter, the MLBPA's Director of Licensing. "This series is sure to become an instant hit and it will provide our corporate partners with truly unique marketing and product opportunities."

    The EA SPORTS sponsorship package includes exclusive rights to include a "Big League Challenge" play mode in the soon-to-be-released game, Triple Play 2001, for PC and PlayStation(R) platforms. The "Big League Challenge" mode will allow gamers to test their skills in home run competitions featuring each of the twelve "Big League Challenge" participants. EA Sports also will promote the "Big League Challenge" through in-store and on-line promotions during the course of the season.

    "Bringing together the best of Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
    Major League Baseball (MLB) is the highest level of play in North American professional baseball.
     and the best in interactive gaming creates an exciting opportunity for EA SPORTS. Triple Play 2001 will showcase Big League Challenge exclusively in-game for a fun, arcade-like home run hitting interactive experience," said EA SPORTS Product Marketing Manager Brian Coleman.

    Heineken will use the "Big League Challenge" to build its association with adult fans of America's favorite pastime by creating on-site and in-store promotions offering a trip to the Players Choice Awards, the MLBPA's post-season baseball celebration, in November. Heineken also will receive media opportunities during the "Big League Challenge" television series, including units, billboards, and on-air promotions with ESPN.com and ESPN.

    "We are pleased to be part of the Big League Challenge," said Ken Kunze, Heineken brand marketing director. "Our involvement provides us with an outstanding promotional opportunity for Heineken consumers and adult baseball fans around the country."

    Internet sporting goods retailer Fogdog.com has signed on to become the official Internet merchandiser of "Big League Challenge" licensed products. Fogdog.com launched an on-line "Big League Challenge" sweepstakes on January 12, and will create additional tune-in advertising and promotions for the "Big League Challenge" television series on the Fogdog site as well as America On Line.

    "Fogdog Sports is about helping athletes perform their best, and one of the most exciting measures of baseball performance is the home run, so we're naturally excited to be on this team. We'll do our part to help the MLBPA MLBPA Major League Baseball Player's Association  knock this event out of the park," stated Tom Romary, vice president of marketing for Fogdog.

    The MLBPA has designated the Paris Las Vegas to become the official hotel of the "Big League Challenge." Paris Las Vegas will host all "Big League Challenge" off-field activities, including VIP hospitality opportunities, and will receive event signage at Cashman Field during the home run hitting competition.

    The Las Vegas community has shown outstanding support for the "Big League Challenge," through sponsor participation of the Las Vegas Convention and Visitors Authority The Las Vegas Convention and Visitors Authority (LVCVA) is a public agency that runs the Las Vegas Convention Center, Cashman Center, and Cashman Field and is responsible for the advertising campaigns for the Clark County, Nevada area.  and the Las Vegas Stars Las Vegas Stars is a professional sports team nickname that can refer to:
    • Las Vegas Stars (basketball team) - A minor league basketball team in the International Basketball League (2005-)
    • Las Vegas Stars
    . Las Vegas Little League teams will receive priority access to tickets for the live event at Cashman Field, and Little Leaguers will have the opportunity to meet the Big League Challenge participants.

    Scheduled to join Griffey (48 HR's in '99/398 career), McGwire (65/522) and Sosa (63/336) for the inaugural "Big League Challenge" are Barry Bonds (34/445), Jose Canseco (34/431), Nomar Garciaparra (27/96), Shawn Green (42/119), Chipper Jones (45/153), Rafael Palmeiro (47/361), Mike Piazza (40/240), Manny Manny may refer to:

    In nobility:
    • Baron Manny, a title in the Peerage of England
    • Walter de Manny, 1st Baron Manny (died 1372), soldier of fortune and founder of the Charterhouse
    People with the given name Manny:
    • Manny (given name)
     Ramirez (44/198) and Greg Vaughn (45/292).

    Proceeds from the "Big League Challenge?" will benefit the Players Trust for Children, a charitable foundation created and administered by the players to benefit children through baseball and baseball-related activities.

    The Major League Baseball Players Association is the collective bargaining collective bargaining, in labor relations, procedure whereby an employer or employers agree to discuss the conditions of work by bargaining with representatives of the employees, usually a labor union.  representative for all professional baseball players of the National League and the American League and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball Players This list consists of Major League Baseball players, both past and current, who have a biographic article (members of the Baseball Hall of Fame are noted with a β). For a list of other players for whom an article does not yet exist, see: Wikipedia:Requested articles/sports. . On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards events, which benefit children through the Major League Baseball Players Trust for Children, a charitable foundation established and run entirely by Major League Baseball Players.

    EA SPORTS is a trademark of Electronic Arts in the U.S. and/or other countries. EA SPORTS is an Electronic Arts brand. PlayStation is a registered trademark of Sony Computer Entertainment Inc.
    COPYRIGHT 2000 Business Wire
    No portion of this article can be reproduced without the express written permission from the copyright holder.
    Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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    Publication:Business Wire
    Date:Jan 19, 2000
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