Corporate Research International Launches Program to Evaluate Brand Recommendations in Retail Pharmacies; Program Component of Company's New Healthcare Mystery Shopping Division.FINDLAY, Ohio Findlay is a city in the U.S. state of Ohio and the county seat of Hancock CountyGR6. The municipality is located in northwestern Ohio approximately 50 miles (80 km) south of Toledo. The population was 38,967 at the 2000 census. -- Pharmacists recommend over-the-counter medications and products every day. To help brand managers determine if these trusted healthcare professionals are recommending their products, Corporate Research International, a national leader in tracking trends, issues and quality service, is announcing its in-store pharmacy evaluation program, IntelliSurvey. Through this service, Corporate Research International can provide product managers with the first-hand information they need to gain insight on pharmacists' product recommendations within specific therapeutic classes, clearly understand pharmacists' perceptions of a particular brand of OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). medication and its competitors, and identify opportunities to influence pharmacists through better product education. "New over-the-counter products often falter because the benefits aren't clearly communicated to the nation's community of pharmacists. We're offering brand managers competitive knowledge to proactively position their products, whether the particular item is in development or fully established," said Mike Mallett, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Corporate Research International. This service line builds on Corporate Research International's well-established success for providing mystery shopping Mystery shopping is a tool used by market research companies to measure quality of retail service. These companies send mystery shoppers to 'act' as shoppers in return for some combination of cash, store credit, purchase discounts, or reimbursement for the goods or services services, including interactive consumer voice and Web response surveys. The company recruits, trains and evaluates its auditors to ensure that they collect the most accurate data possible. More than 350,000 people in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and beyond serve as company auditors. "IntelliSurvey adds a unique dimension to our new Healthcare Mystery Shopping Division," Mallett said. "Not only are we applying our expertise in customer service and satisfaction evaluations to hospitals and assisted living as·sist·ed living n. A living arrangement in which people with special needs, especially older people with disabilities, reside in a facility that provides help with everyday tasks such as bathing, dressing, and taking medication. facilities, we're looking at the products that can directly affect the health of an individual." Mallett founded Corporate Research International in 1989. Today, the company employs more than 140 people at its headquarters in Findlay, Ohio, who conduct the organization's account management, qualitative analysis Qualitative Analysis Securities analysis that uses subjective judgment based on nonquantifiable information, such as management expertise, industry cycles, strength of research and development, and labor relations. , sales, scheduling, accounting, information technology and human resources operations. Named to this year's Inc. 500 list of fastest growing private companies, Corporate Research International reported revenue of $4.7 million in 2004. |
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